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Artificial creativity (A.C.): Can a computer be creative? It’s scarily close

Idea to Value

In 2013, I wrote a breakthrough article on the nascent examples of computers beginning to generate ideas in a way similar to human creativity. Here I revisit the article with all-new evidence showing how close we are to artificial creativity. Over the passing years, this ability has grown by leaps and bounds. So what comes next?

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FREE THE GENIE Testimonials

Idea Champions

Bottom line, it's a GPS for the creative process -- a highly engaging way to close the gap between dream and reality. The atmosphere cultivated was one of collaboration, encouragement, and creativity. You have created a creative tool that helps one create. Ideal for committed individuals and small teams. It's a treasure.

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Endless Encores

CorporateIntel

Daphne Lonner is a tremendously accomplished CEO who has been thrown more than once in her resilient career by the forces of creative destruction. ” ? Beth Collins Ellard, EVP Media, The Advertising Council. A must read for all creative executives.”. ? Christopher Keefe, Chief Marketing Officer, Omidyar Network.

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The Content Conundrum

Boxes and Arrows

There’s a lot we can learn from traditional advertising here. In advertising, copywriters often drive the creative process. Remember that writers are creatives too, and they are, in many cases, the keepers of the content your design ultimately serves.”

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Segmentation is Killing Your Brand: Five Reasons To Find Your Unicorn Customer

Innovation in Practice

The creative process will become easier, and everything the brand does will be more thoroughly informed by this one anchoring concept. What are the benefits of identifying the ideal “unicorn” customer? Build a stronger brand identity.