article thumbnail

Podcast S5E108: Dr Robert Alan Black – The history of creativity research

Idea to Value

Topics covered in this episode: 00:01:15 – Dr Black’s history in architecture and advertising, leading him to the new field of creativity research. 00:06:30 – Who was Prof Paul E Torrance and his impact on the field of creativity research. 00:09:30 – How creativity tests were developed in the 1950s.

article thumbnail

Podcast S2E41: Rodd Chant – What it takes to be a Creative Director

Idea to Value

In today’s episode, we speak with Rodd Chant, who describes himself as a Creative Something. Rodd started out in music, before leading Advertising companies in Australia, Singapore, New York, Tokyo and now back in Australia. We talk about what it takes to succeed in the creative industries, and how to lead creative individuals.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Rise in Data Privacy and Its Impact on Your Brand

Brunner

In 2018, Facebook CEO Mark Zuckerberg was called to address Congress about a data-sharing scandal with Cambridge Analytica, a company that bought data from Facebook to target political advertising. With creative thinking and new strategies being implemented, Brunner is partnering with clients to find ethical ways to store and gather data.

Data 94
article thumbnail

Can You Ever Be a Truly Independent Thinker?

Innovation Excellence

GUEST POST from Tom Stafford, University of Sheffield ‘It’s important to me that I make my own decisions, but I often wonder how much they are actually influenced by cultural and societal norms, by advertising, the media and those around … Continue reading →

Culture 81
article thumbnail

The Creative Power of Thinking Big: How to Improve Your Ideas with One Simple Trick

Innovation in Practice

As leaders, we need to be more aggressive, take more risks, and challenge ourselves to think bigger. But does this apply to creative thinking as well? . Can you really improve your creative thinking by just thinking big? . We also do this with our teams, and it does work most of the time.

article thumbnail

The Creative Power of Thinking Big: How to Improve Your Ideas with One Simple Trick

Innovation in Practice

As leaders, we need to be more aggressive, take more risks, and challenge ourselves to think bigger. But does this apply to creative thinking as well? . Can you really improve your creative thinking by just thinking big? . We also do this with our teams, and it does work most of the time.

article thumbnail

There Is a Secret to Creative Success for Everyone

BrainZooming

I’m guessing that this all came together for me right then because I had been pitching a new client in partnership with an advertising agency. Creative Thinking – 7 Keys to How “Idea Magnets” Boost Creativity. I like the concept, a lot. Successful Implementation.