Destination Innovation
DECEMBER 27, 2021
Advertising is creativity in action. The clever people at advertising agencies do some lateral thinking and keep coming up with creative ideas. The post Most Creative TV Ads of 2021 appeared first on Destination Innovation. How can you make beer or ketchup or vaccination topical, relevant and fascinating?
Business and Tech
JUNE 21, 2023
In our online economy, digital advertising and marketing have become critical to forging connections, not just commercial but also personal. ” The pandemic drove this point home, as digital advertising and marketing, including targeted ads, email, social media, websites, and e-commerce platforms helped many small businesses survive.
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Idea to Value
DECEMBER 24, 2020
In this episode of the Idea to Value Podcast, we speak with Adrian Mills, Partner for Creative, Brand & Advertising at Deloitte Digital in Australia. We speak about why a consultancy would bring in advertising people, and his experience in building creative capabilities within a large company.
Idea to Value
NOVEMBER 8, 2021
People usually associate creativity with positive things, like producing beautiful art , scientific breakthroughs or successful new innovations. But creativity might also have a dark side. Research from 2012 suggests that people with higher creativity were more likely to be dishonest than less creative people.
Idea to Value
MARCH 25, 2021
In today’s episode of the Idea to Value Podcast, we speak with international creativity advocate Dr Robert Alan Black. We touch on his history working with the late, great Prof Paul E Torrance and speak about the history of creativity research. 00:09:30 – How creativity tests were developed in the 1950s.
Idea to Value
NOVEMBER 4, 2021
In today’s episode of the Idea to Value podcast, we speak with Blair Enns, author of Pricing Creativity and founder of the Win Without Pitching manifesto. Topics covered in this episode: 00:01:30 – Blair’s history in advertising and consulting. 00:17:30 – How to raise your prices for creative services.
Brunner
APRIL 22, 2022
Winning Silver at 37 th Annual Education Advertising Awards. In March, the ‘Get in the Grove’ campaign won the Silver Award for the Television Advertising-Series at the 37 th Annual Education Advertising Awards. The competition drew more than 2,000 entries from more than 1,000 colleges, universities, and secondary schools.
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