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Meet Dan Magdich, Brunner VP, Executive Creative Director Who Runs on Endless Creative Curiosity

Brunner

Dan Magdich’s career has been a fasten-your-seat-belt adventure from his first lessons as an ad agency intern to his current role leading the award-winning Creative team at Brunner. In July 2023, Brunner promoted Magdich from director of creative services to VP, executive creative director. And hey, congratulations, Dan!

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Unlocking Innovation with Data, Creativity, and Automation

Tullio Siragusa

Unlocking Innovation with Data, Creativity, and Automation. For some, it may be through hard work and determination, while others may find success through innovation with creativity, data, and automation. In this podcast recap blog post, we will discuss how innovation derived from creativity, data, and automation can lead to success.

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How Traditional Ad and PR Agencies Can Compete with Tech Companies in the Digital Era

Tullio Siragusa

How Traditional Ad and PR Agencies Can Compete with Tech Companies in the Digital Era WPP, Publicis, and Interpublic are three of the largest multinational advertising and public relations companies in the world. Apart from WPP, Publicis and Interpublic, other key players in the region include Dentsu, Omnicom, and Havas.

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What the #*&! is a Hybrid Creative? Advertising mumbo jumbo.

Brunner

Google “advertising hybrid creative” and you’ll find shiny phrases like “rare breed,” “next-generation,” “shaking things up,” “the future.” Nowadays, if you write, shoot, edit and design, you’re revolutionizing the world of advertising. Kids don’t limit creativity, grownups do. Creativity became my superpower.

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The new Platform Navigator: How to Design and Implement Platform Business Models

The BMI Lab Blog

the content is free but users need to consume advertisements). Developed by the University of St.Gallen and the Bosch IoT Lab, 'The Platform Navigator’ is a proven tool for the design and implementation of platform business models. Design: How do we create value? The participants should be open-minded and creative.

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Best Sharing and Communication Tools

IdeaScale

The internet is now the greatest and most popular platform to advertise and share your business. Social media isn’t just for teenagers sharing photos with their friends anymore; it can be a great platform for your company to advertise and share information while staying up to date with news and ideas from all over the world.

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Artificial creativity (A.C.): Can a computer be creative? It’s scarily close

Idea to Value

In 2013, I wrote a breakthrough article on the nascent examples of computers beginning to generate ideas in a way similar to human creativity. Here I revisit the article with all-new evidence showing how close we are to artificial creativity. Machine Learning. Over the passing years, this ability has grown by leaps and bounds.