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‘Get in the Grove’ Campaign for IUP Takes Silver in National Education Advertising Awards

Brunner

As a public university with stellar academics, big-time research, and a warm, welcoming culture, Indiana University of Pennsylvania needed unique ways to help future students learn what the school has to offer. Winning Silver at 37 th Annual Education Advertising Awards. Brunner, as IUP’s marketing partner, got to work.

Video 98
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Generative AI – The End of Empty Textboxes

TechEmpower Innovation

It means wasted advertising spend and lost goodwill. The point is, empty textboxes aren’t just intimidating, they can significantly impact user engagement and conversion rates. We could prompt Mark to enter descriptive keywords like “dedicated” and “engaging.” Drop-off on the first page of an application is bad news.

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Agencies Should be as Competitive as Consultancies in Non-Marketing Engagements

Brunner

Many articles have commented on the acquisition of creative talent by consultancies to compete with ad agencies. In hindsight, this was a predictable progression as advertisers shifted more budget into data-intensive digital media and at the same time increased expectations for financial accountability. Engage past marketing.

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Brunner POV | Attribution, Targeting, and the Customer. What will they look like in a Cookieless World?

Brunner

With the soon to be extinct third-party cookie, advertisers, and agencies are going to have to look to new ways to track digital customer engagement as well as target key audiences. Download Brunner’s latest cookie-less attribution and targeting guide to learn how we have identified alternatives to tracking and targeting.

Data 72
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Best Sharing and Communication Tools

IdeaScale

The internet is now the greatest and most popular platform to advertise and share your business. Social media isn’t just for teenagers sharing photos with their friends anymore; it can be a great platform for your company to advertise and share information while staying up to date with news and ideas from all over the world.

Tools 164
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Concerned about cookieless marketing? Consider these effective alternatives for targeting and audience tracking 

Brunner

If you’re in marketing, you’ve likely heard what’s coming — the end of cookies, those digital snippets of text marketers use to target key audiences and track how people engage. From this work, we’ve identified several effective ways to run and measure successful marketing and advertising campaigns without using cookies.

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The 5 Benefits of Greater Diversity, Equity, and Inclusion

CMOE

Greater Innovation and Creativity. It’s no secret that a more innovative and creative approach to business directly correlates with increased revenue. Employee Engagement. Tip # 1: Audit your hiring process to ensure that you are recruiting, interviewing, and hiring a diverse group of candidates. Tip # 5: Walk the talk!