Brunner

JUNE 21, 2023

ChatGPT has been making headlines on marketing team calls and throughout companies worldwide, revolutionizing the way businesses approach their digital marketing strategies. I’ve found it really helpful when the creative juices just aren’t flowing.” I’ve found it really helpful when the creative juices just aren’t flowing.”

ChatGPT 80

ChatGPT Artificial Inteligence Marketing Tools 80

Brunner

SEPTEMBER 14, 2023

Last year, a healthcare client told me that they would need to stop tracking their paid advertisements due to new rules from the U.S. This creates a challenge for healthcare marketers who need to generate demand but now have lost their ability to track and report on their campaigns. Office of Civil Rights.

Artificial Inteligence 98

Artificial Inteligence Report Marketing Underperforming Technical Team 98

Brunner

NOVEMBER 9, 2023

The Black Marketers Association of America recently named Kimberly Strong , an account director at Brunner, to its list of the Top 20 Black Marketers We Admire in 2023. He first met Kimberly as part of the American Marketing Association’s mentoring program in Atlanta — he was the mentor; she was the mentee.

Marketing 52

Marketing Meeting Industry Leadership 52

Tullio Siragusa

JULY 25, 2022

Unlocking Innovation with Data, Creativity, and Automation. For some, it may be through hard work and determination, while others may find success through innovation with creativity, data, and automation. In this podcast recap blog post, we will discuss how innovation derived from creativity, data, and automation can lead to success.

Data 118

Data Creativity Technical Review Innovation 118

Idea to Value

MAY 29, 2023

In today’s episode of the Idea to Value Podcast , we speak with one of the most influential and prolific authors on the topics of marketing and creativity in the world, Seth Godin. Seth Godin is one of the fathers of online and email marketing, and has blogged every day for decades. Shun the non-believers.

Creativity 171

Creativity Leadership Marketing Engagement 171

Brunner

OCTOBER 18, 2023

If you’re in marketing, you’ve likely heard what’s coming — the end of cookies, those digital snippets of text marketers use to target key audiences and track how people engage. That pivot has marketing teams at companies large and small searching for alternatives to measure their campaigns, content, and digital experiences.

Marketing 52

Marketing Data Software Review Survey 52

IdeaScale

JULY 9, 2019

At the intersection of modern technology and advertising, digital marketing is one of the fastest changing industries in the world. And to stay relevant in digital marketing, you need to be innovative. And perhaps one of the most competitive and technology-dominated industries is digital marketing.

Industry 213

Industry Change How To Marketing 213

Thinkers360 - Thought Leader Interviews

APRIL 18, 2024

At a Glance Aruna Ravichandran SVP & Chief Marketing and Customer Officer for Webex, Cisco Focus Areas : Marketing, Cloud, DevOps, IT Operations Thinkers360 In-Depth Profile & Portfolio: Aruna Ravichandran Social Media: LinkedIn | X Books: DevOps for Digital Leaders , The Kitty Hawk Venture.

Marketing 52

Marketing Artificial Inteligence Meeting Video 52

Brunner

OCTOBER 16, 2020

Agency accelerates new business growth in the Atlanta market. In search of deep B2B cross-channel expertise, global tankless water heater leader, Rinnai America Corporation , has entrusted Brunner to serve as its trade advertising agency of record (AOR) through 2021.

Leadership 40

Leadership Creativity Strategy Strategy 40

Tullio Siragusa

JANUARY 25, 2021

How Innovation Marketing Helps Disruptors Launch New Products. Innovation marketing is a discipline that encompasses activities and novel processes to introduce and deliver entirely new products. Innovation marketing is playing a leading role in securing and increasing the success of products in markets that are becoming saturated.”.

Marketing 81

Marketing Innovation Web Development Web Developers 81

BrainZooming

MAY 17, 2017

With traditional marketing communication, there were numerous clear divisions among important roles: Creative vs. analytical. Looking back on the combined internal and external team we assembled to market our Fortune 500 B2B brand, we rarely had one person doing both sides of any of the pairs of talents and responsibilities above.

Marketing 91

Marketing Strategy Strategy Knowledge Base 91

Destination Innovation

JUNE 8, 2023

Would you like to have read the best 50 books on sales, marketing, leadership, innovation, entrepreneurship and self-improvement? Just imagine all the insights and lessons you would have learned and how that would have helped you in your business career. But how much time would it have taken?

Entrepreneurship 130

Entrepreneurship Leadership Course LEAN 130

Tullio Siragusa

JANUARY 2, 2023

Strategies for Successfully Establishing Sales in a New Market Entering a new market can be a daunting task for any sales leader. It requires a strategic approach and a deep understanding of the target market to be successful. Developing a sales plan is a critical step in establishing sales in a new market.

Marketing 62

Marketing Strategy Strategy Software Review 62

IdeaScale

JANUARY 12, 2022

Xaxis is a market leader in using automated technology for media buying, serving to streamline a process that’s become increasingly complex as more social media outlets appear and as more technologies are incorporated into those platforms. This has led to rapid growth; by 2017, it had over 3,000 clients in 47 different markets.

Case Study 130

Case Study Study Technical Review Competition 130

Brunner

NOVEMBER 2, 2023

Earlier this year, an Association of National Advertisers report set the digital marketing industry abuzz with a finding that billions of dollars are wasted in programmatic ad buying. Globally, advertisers spend about $88 billion per year on programmatic ad buys. That’s not the case for Brunner clients.

Software Review 52

Software Review Technical Review Report Data 52

mjvinnovation

FEBRUARY 18, 2020

No matter what segment of the market your company operates in, marketing is experiencing a revolution right now. In this article, we will shed some light on the new roles of Marketing. Marketing far beyond customer attraction and retention. Marketing far beyond customer attraction and retention.

Marketing 52

Marketing Data Big Data Study 52

The Human Factor

JULY 20, 2021

In this era of digital marketing, everything has become virtual, and if any customer is looking for a product or service, they are most likely to browse information about it on Google or any Social Media Platform. Social Media Marketing and Advertisement through product photography. Pay-per-click (PPC) Marketing.

Marketing 36

Marketing How To Technical Review Tips 36

Idea to Value

JANUARY 6, 2021

And how copying other people’s work was not creative, even when it is done with real skill. There has also been a clear drive from the Shenzhen government to promote original artwork, and to advertise the region as an area of not only skill but also creativity. It just goes to show, creativity is a strong force.

Creativity 166

Creativity Training Examples Marketing 166

Brunner

JULY 12, 2023

In 2018, Facebook CEO Mark Zuckerberg was called to address Congress about a data-sharing scandal with Cambridge Analytica, a company that bought data from Facebook to target political advertising. With creative thinking and new strategies being implemented, Brunner is partnering with clients to find ethical ways to store and gather data.

Data 94

Data Marketing Policies Strategy 94

BrainZooming

OCTOBER 16, 2018

I’m guessing that this all came together for me right then because I had been pitching a new client in partnership with an advertising agency. It’s like the secret to creative success for everyone ! Branding and Marketing. Extreme Creativity. I like the concept, a lot. Innovation. Successful Implementation.

Creativity 79

Creativity eBook Creative Thinking Strategic Thinking 79

Brunner

APRIL 24, 2020

Many articles have commented on the acquisition of creative talent by consultancies to compete with ad agencies. In hindsight, this was a predictable progression as advertisers shifted more budget into data-intensive digital media and at the same time increased expectations for financial accountability. Engage past marketing.

Competition 60

Competition Marketing Engagement Technical Review 60

BrainZooming

SEPTEMBER 18, 2015

I have always been a big believer that radio advertising – great radio advertising- was the most creative, and most difficult of the traditional advertising formats. Unfortunately there is also a tradition of really bad radio advertising. Which leads me to Content Marketing. Maybe I am not an early adopter.

Marketing 40

Marketing Creativity Course Tips 40

BrainZooming

FEBRUARY 8, 2016

Maybe for the first time in many years, I was more excited about the football than the advertising. There were questions about why the advertisers seem not to understand the value of integrating social media and digital with their $5 million thirty-second advertisements. Related posts YouTube Is Ruining Super Bowl Advertising!

Comparison 40

Comparison eBook Course Crowdsourcing 40

Innovation Excellence

JUNE 8, 2016

The words “creative” and “creativity” have been hi-jacked by the world of advertising. The word means something specific to those familiar with Mad Men or Thirty-something advertising stereotypes. Continue reading →

Creativity 40

Creativity Innovation Marketing 40

IdeaScale

JULY 30, 2019

The internet is now the greatest and most popular platform to advertise and share your business. Social media isn’t just for teenagers sharing photos with their friends anymore; it can be a great platform for your company to advertise and share information while staying up to date with news and ideas from all over the world.

Tools 164

Tools Design Video Company 164

Brunner

OCTOBER 3, 2019

When it comes to social media advertising, influencer marketing isn’t a new concept—especially for the Millennial and Generation X consumer. Wondering about the power of influencer marketing? What is Influencer Marketing? The benefits of influencer marketing are expanding. Let’s look at the Fyre Festival fiasco.

Marketing 53

Marketing Engagement Groups Study 53

Destination Innovation

MARCH 27, 2017

Perhaps we need a reminder that creative and different approaches sometimes work really well. Here are three: Two young men, Paul Gaye and Steve Reeves, wanted to get jobs in London advertising agencies but in a time of recession there were few opportunities and the boys had no experience. The result was twin boys, Steve and Paul.

Marketing 50

Marketing Case Study Creativity Examples 50

The Human Factor

MARCH 11, 2021

You can run into a lot of trouble in business, and one of the most tricky and complicated channels to get a hold on is marketing. And when marketing seems too expensive for your business, there are some questions you need to ask yourself. Which means you have to do your best to be creative here. A Lack of Funding Sources.

Marketing 36

Marketing Competition Course Creativity 36

InnovationTraining.org

SEPTEMBER 12, 2019

Launching a campaign to customers is nerve-wracking for even the most established marketing department. An epic amount of work has led to this point: research, strategy, endless meetings, creative, testing and execution. Marketing and advertising agencies have long been the purveyor of ideas. Fan-first experiences.

Marketing 40

Marketing Technical Review LEAN Design 40

Brunner

MARCH 17, 2022

This month, Google recognized the achievements of top-performing digital marketing partners across the globe by awarding Premier Partner status as part of the new Google Partners program. – Davang Shah, Senior Director, Google Ads Marketing. Brunner is a customer-centric, data-driven marketing agency. ABOUT BRUNNER.

Creativity 73

Creativity Marketing Groups Data 73

IdeaScale

APRIL 20, 2021

Marketing and Communications Leader Hartmut Freund and Knowledge Management Team Lead Thorsten Hoppart formed the idea management team to roll out the innovation plan globally. Freund’s strong background in marketing and communications, plus Hoppart’s networking abilities, are a large part of their success.

Case Study 130

Case Study Study Idea Management Product Innovation 130

Brunner

MAY 31, 2019

If you ask Jeff Shill, the creative director at ad agency Brunner, that means building a marketing strategy heavy on emotion. Some stop advertising. In essence poor Phineas becomes a metaphor for advertising in harder economic times. Most agencies view emotion and creativity as their secret weapons. Shill said. “In

Marketing 40

Marketing Technical Review Company Creativity 40

IdeaScale

SEPTEMBER 27, 2018

That’s why it’s nice to hear from other innovators, entrepreneurs, and thought leaders about how to get creative and build the future. Creativity is thinking up new things. It’s tough when markets change and your people within the company don’t.”. All of our customers need to be inspired from time to time. Experiment.

Innovation 157

Innovation Creativity Innovation Processes Change 157

IdeaScale

JUNE 28, 2017

There can be a real, tangible effect with broader voices when it comes to innovation, both in the sense of better products and better marketing. It Opens Up New Markets. Another reality is that a lack of diversity can blind you to enormous potential markets. Some may argue the two are just buzzwords, but they’d be wrong.

Strategy 205

Strategy Strategy Innovation Marketing 205

Brunner

SEPTEMBER 20, 2021

More than 30 years after its inception, Brunner remains one of the top 100 independent advertising agencies in the country and a key reason for that success is Michael Brunner, Founder. Brunner is a marketing services agency. To market new products. ABOUT BRUNNER. Challenger brands don’t deny business climate change.

Leadership 76

Leadership Marketing Creativity Industry 76

Brunner

MAY 26, 2021

With the soon to be extinct third-party cookie, advertisers, and agencies are going to have to look to new ways to track digital customer engagement as well as target key audiences. How can advertisers do this in a creative and non-invasive way? WHAT CAN WE DO? SILVER LINING?

Data 72

Data Creativity Learning Engagement 72

Brunner

MAY 11, 2022

We’re honored to work with clients across a wide range of industries and serve as an extension of their teams to create strategic marketing that drives results — and earns recognition. In 2021, LVHN saw an opportunity to solidify their market presence and rebrand their children’s hospital, Lehigh Valley Reilly Children’s Hospital.

Competition 52

Competition Meeting Video Design 52