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Successful Product Development Campaigns Highlight the Power of Crowdsourcing

IdeaScale

Smart crowdsourcing yields successful product development. Fortunately, crowdsourcing tools allow the innovation process to involve consumers every step of the way. From toy companies to coffee to hotels, here are brands that leveraged crowdsourcing to encourage innovation. Need a better product? Ask your customers!

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Super Bowl 50 Advertising Winners and Losers

BrainZooming

Maybe for the first time in many years, I was more excited about the football than the advertising. The Doritos crowdsourced Pregnancy ad introduced a new paternity test (the baby goes after Doritos just like dad does) and introduced (whether intentionally or not) a pro-life message. The Skittles and Steven Tyler ad worked.

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Best Sharing and Communication Tools

IdeaScale

The internet is now the greatest and most popular platform to advertise and share your business. Social media isn’t just for teenagers sharing photos with their friends anymore; it can be a great platform for your company to advertise and share information while staying up to date with news and ideas from all over the world.

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Can Crowdsourcing Help to Break Down the Biggest Obstacle in Market Research?

Qmarkets

Over the last twenty years , company websites, email marketing, targeted advertising and social media have enabled companies to connect with customers in ways never before possible. To be sure, there will still be an important role for market research in the coming era of crowdsourced ideation and innovation.

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Innovation in Media – Renowned Swiss Publishing House Launches Qmarkets’ Idea Management Platform After Successful Pilot

Qmarkets

Somedia – one of the largest media companies in Switzerland – have selected Qmarkets’ idea management platform to crowdsource ideas from their employees. About Qmarkets Qmarkets has developed a reputation over the last 10 years for delivering one of the most comprehensive crowdsourcing software solutions in the world.

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Five Questions to Ask When Planning a Crowdsourcing Challenge

Yet2

While a challenge puts your goals and needs out into the market and seeks feedback or solutions, a technology search is a more private affair that proactively gathers information and insights from the market without advertising your interest. Another enticing component of challenges is the increased marketing presence in the media.

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Can Crowdsourcing Help to Break Down the Biggest Obstacle in Market Research?

Qmarkets

Over the last twenty years , company websites, email marketing, targeted advertising and social media have enabled companies to connect with customers in ways never before possible. To be sure, there will still be an important role for market research in the coming era of crowdsourced ideation and innovation.