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Digital Advertising Is Essential to Small Businesses — and at Risk

Business and Tech

In our online economy, digital advertising and marketing have become critical to forging connections, not just commercial but also personal. ” The pandemic drove this point home, as digital advertising and marketing, including targeted ads, email, social media, websites, and e-commerce platforms helped many small businesses survive.

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Navigating the Pitfalls of Google’s Performance Max for Online Advertising

Brunner

Brunner Recommends Rigorous Testing Before Going with ‘PMax’ Google launched Performance Max in late 2021 with lots of fanfare about the benefits of AI-powered online advertising. We’ve seen strong performance from PMax, but poor performance, too — and without data insights to understand how and why.

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What is Retail Media Advertising and Is it a Fit for My Brand?

Brunner

It’s called retail media advertising, and it’s changing digital advertising to the tune of billions in ad spend from both B2B and B2C brands. How Does Retail Media Advertising Work? Who Does Retail Media Advertising Work For? What Are the Benefits of Retail Media Advertising? billion in 2020 to $45.38

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The Data Economy & GDPR – Innovating around Regulation!

IdeaScale

The EU directive of data-protection, privacy and general regulation of its data-economy is largely tied to the upcoming launch of the GDPR regime in May 2018. The Data-Economy. Reselling consumer behavior data has been the bedrock of almost all the major online platforms in the last decade. GDPR & Data.

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Post-Pandemic eCommerce Growth: Leverage Product Data, Market Research & Shopping Trends

Speaker: Phil Irvine, VP & Director of Audience Intelligence

One-to-one communication has been a trendy philosophy for marketers and advertisers for years now. To accomplish this, organizations have traditionally leaned into historical customer and product data to predict how to engage with their current and future customers in a personalized manner.

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The Rise in Data Privacy and Its Impact on Your Brand

Brunner

Only a few short years ago, the general public learned companies were collecting and selling data with every click consumers made. In 2018, Facebook CEO Mark Zuckerberg was called to address Congress about a data-sharing scandal with Cambridge Analytica, a company that bought data from Facebook to target political advertising.

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The Hyper-personalization Data and Privacy Debate?-?Solved

Tullio Siragusa

The Hyper-personalization Data and Privacy Debate?-?Solved. Data is what we share with the websites we visit. In this podcast recap blog post, we will discuss how websites store data, what goes on with the data that we share, and how we can have an option to control our data to have personalized experiences.

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