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A Lateral Music Album

Destination Innovation

The traditional approaches to this issue were to raise money by crowdfunding or selling tickets in advance or selling enough downloads. Spotify is funded through advertising and subscriptions. The problem was that they had no money to fund the costs of the tour. In 2014 Vulfpeck released an album called Sleepify.

Change 297
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Combatting Programmatic Ad Fraud: A Success Story Using FouAnalytics

Brunner

If your brand is running programmatic advertising campaigns, you’re right to worry that your media dollars are being wasted due to fraudulent activity like bots and made-for-advertising websites. For advertisers, it’s the stuff of ad spend nightmares. We’d love to chat with you!

Tools 52
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Super Bowl 50 Advertising Winners and Losers

BrainZooming

Maybe for the first time in many years, I was more excited about the football than the advertising. There were questions about why the advertisers seem not to understand the value of integrating social media and digital with their $5 million thirty-second advertisements. Related posts YouTube Is Ruining Super Bowl Advertising!

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Brunner POV | Attribution, Targeting, and the Customer. What will they look like in a Cookieless World?

Brunner

With the soon to be extinct third-party cookie, advertisers, and agencies are going to have to look to new ways to track digital customer engagement as well as target key audiences. Download Brunner’s latest cookie-less attribution and targeting guide to learn how we have identified alternatives to tracking and targeting.

Data 72
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Leading Advertising and Analytics Company Outperforms With a Graph Database

The company is using this graph to provide advertisers an ability to deliver commercials more successfully than ever before. Download the case study to learn more! Xandr, a division of AT&T, has built an identity graph that connects information on people, households, and more.

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Lessons Learned About Innovation Communications from the City of Calgary

IdeaScale

This included nine different channels which included in-person events, meetings, blog posts, newsletters, social media, print media, video, website advertising, on top of the tried and true email. To learn more about the City of Calgary and their myCityInnovation program, download their case study. .

Learning 150
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Concerned about cookieless marketing? Consider these effective alternatives for targeting and audience tracking 

Brunner

From this work, we’ve identified several effective ways to run and measure successful marketing and advertising campaigns without using cookies. From this first-hand experience, we can apply these same testing methods to digital advertising with a high degree of confidence. The value exchange approach is crucial.