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Super Bowl 50 Advertising Winners and Losers

BrainZooming

Maybe for the first time in many years, I was more excited about the football than the advertising. There were questions about why the advertisers seem not to understand the value of integrating social media and digital with their $5 million thirty-second advertisements. Related posts YouTube Is Ruining Super Bowl Advertising!

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There Is a Secret to Creative Success for Everyone

BrainZooming

I’m guessing that this all came together for me right then because I had been pitching a new client in partnership with an advertising agency. Download our FREE eBook: The 600 Most Powerful Strategic Planning Questions. This Brainzooming strategy eBook features links to 600 proven questions for: Developing Strategy.

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#1,687 – TikTok, Instagram Shops, and the Future of Search

Greatest. Idea. Ever.

It’s almost an eBook with tons of fascinating tidbits from parent company ByteDance’s inception to the app’s savvy engagement hacks. With TikTok and now Instagram Shops leading the charge. As Josh Constine puts it on his Substack blog : “ Turner Novak of Gelt VC has writen the must-read deeeeep dive into TikTok.

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5 Ways to Open Branding Strategy to Multiple Marketing Agencies

BrainZooming

Download the Brainzooming eBook on social-first content strategy. So, with an open process and the right attitude from participating marketing agencies, you can move seamlessly from strategy to implementation. – Mike Brown. Boost Your Brand’s Social Media Strategy with Social-First Content!

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Marketing Mix Modelling: Maximizing the Impact of Marketing Spend

Acuvate

It provides insights on following: An MMM solution helps identify the key factors that drive performance, which can then be segregated into internal (advertising, market research, trade promotions) and external factors (pricing, seasonality, weather, consumer trends etc.). FREE EBOOK. Manage product portfolio. Download Now.

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Branding Strategies – A Scary Mistake for Southwest Airlines

BrainZooming

Download this free, concise eBook to : Identify your organization’s innovation profile. Download this FREE eBook to turn ideas into actionable innovation strategies to drive your organization’s comeback! Download this FREE eBook to turn ideas into actionable innovation strategies to drive your organization’s comeback!

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11 Hacks for Strengthening Your Brand’s Visual Vocabulary

BrainZooming

I’ve spent a heck of a lot of time considering on design as we solidify the Brainzooming brand’s visual vocabulary through creating more eBooks on strategy and innovation (with our initial offer on branding on the way). Let’s talk about your brand’s visual vocabulary. 11 Hacks for Creating Your Brand’s Visual Vocabulary.

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