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Navigating the Pitfalls of Google’s Performance Max for Online Advertising

Brunner

Brunner Recommends Rigorous Testing Before Going with ‘PMax’ Google launched Performance Max in late 2021 with lots of fanfare about the benefits of AI-powered online advertising. At Brunner, we manage paid search engine marketing (SEM) for clients of all types with significant monthly spends.

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Thought Leader and Influencer Interview with Adora Nwodo, Software Engineer, Microsoft

Thinkers360 - Thought Leader Interviews

In this edition, we speak with Adora Nwodo , Software Engineer at Microsoft. Adora is a Software Engineer currently building Mixed Reality on the Cloud at Microsoft. She is also a Digital Creator, Public Speaker, and the Author of Cloud Engineering for Beginners , a book helping people kickstart their careers in cloud technologies.

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Brunner Wins Trade Advertising Agency of Record with Rinnai America Corporation

Brunner

In search of deep B2B cross-channel expertise, global tankless water heater leader, Rinnai America Corporation , has entrusted Brunner to serve as its trade advertising agency of record (AOR) through 2021. Launching in January 2021, the program will sustain over 12-months and cover a wide swath of plumbing, HVAC and engineering audiences. “We

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How to Stay Ahead of the Game in a Fast-Changing Industry

IdeaScale

At the intersection of modern technology and advertising, digital marketing is one of the fastest changing industries in the world. At Level Up Digital , we help companies navigate this ever-changing landscape of advertising on these platforms. Additionally, MozCast gives you a daily weather report on search engine algorithm changes.

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Six best innovation practices to engage Millennials and Gen Zers

Exago

Then, once you are in business, you need new thinking for design, engineering, radical improvement, manufacturing, marketing, advertising, problem-solving, customer retention, etc. All businesses are created first by ideas. Often the difference between success or failure in business is a simple idea.

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How Can Healthcare Marketers Navigate Reporting in a Post-OCR Guidance World that Aims to Protect Patient Privacy? 

Brunner

Last year, a healthcare client told me that they would need to stop tracking their paid advertisements due to new rules from the U.S. Now apply that same concept to advertising. He has a Master of Engineering Management from Dartmouth College and a B.S. in Mechanical Engineering from Purdue University. |

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6 Simple Growth Hacks for Startups

Leapfrogging

Plus, Google and other search engines index and prioritize pages with solid content, so your specific webpages with noteworthy content will get a boost in SEO rankings and see increased traffic over time. YouTube is now the number-two search engine in the world, right behind Google. Content drives the brand and engages customers.

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