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Digital Advertising Is Essential to Small Businesses — and at Risk

Business and Tech

In our online economy, digital advertising and marketing have become critical to forging connections, not just commercial but also personal. ” The pandemic drove this point home, as digital advertising and marketing, including targeted ads, email, social media, websites, and e-commerce platforms helped many small businesses survive.

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New Audio Technology That’s Changing the Game

Business and Tech

Rather than sorting through numerous audio apps for every different type of audio, Vurbl provides a free app that streams audio to entertain, inspire, and educate you throughout the day. Audio is just entertainment enjoyed through the ears only. Why should consumers innovate their audio experiences with the latest technology?

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Brunner Metaverse Predictions for 2023

Brunner

The Metaverse is no longer a source of entertainment, it is becoming a lifestyle. It’s like the old days of display advertising. That is not a viable option for most companies to commit to or for advertisers to find enough audience to make it worthwhile. The crypto bull market is back on with bitcoins halving in February.

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#1,505 – Advertising Restrictions

Greatest. Idea. Ever.

Are advertising restrictions on the MLB app warranted? You would think that baseball, a sport that already saw a mass exodus of fans after the 1994 strike, would be especially cognizant of how they treat their fans. And yet just the opposite is true as their app treats the fan experience as a complete and utter after thought. Not cool MLB.

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The new pioneers

Jeffrey Phillips

The problem is that the people and companies who are staking out the claims are the same GAFA (Google Apple Facebook Amazon and so on) that control much of the traffic (and advertising, and content) that is on the web. There is no patriotism or sense of manifest destiny, just another way to put more advertisements in front of eyeballs.

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TikTok, Is it a fad or here to stay?

Brunner

We’ll cover what TikTok is, who’s using it, the advertising opportunity, measurement limitations and how brands can get creative. According to Singular’s ROI Index report , the platform gained more than 600 million users and built a foundation to monetize by expanding ad options and tools for advertisers in 2019. First, what is TikTok?

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Staying Relevant in the Streaming Wars

eZassi

Streaming services are the future of in-home entertainment consumption, but that leaves broadcast TV searching for a new way to create revenue or else risk becoming just as obsolete as video rental stores. Broadcast channels rely on retransmission fees on top of advertising revenue to make money.