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Navigating the Pitfalls of Google’s Performance Max for Online Advertising

Brunner

Brunner Recommends Rigorous Testing Before Going with ‘PMax’ Google launched Performance Max in late 2021 with lots of fanfare about the benefits of AI-powered online advertising. We recommend that advertisers exercise caution using PMax, and we’re not the only ones. More than two years later, reviews are mixed.

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Eating your own dog food

Idea to Value

In 2006, the editor of IEEE Software recounted that in the 1970s television advertisements for Alpo dog food, Lorne Greene pointed out that he fed Alpo to his own dogs. One major type of project we sold, which clients often paid millions for, was the implementation of the newest version of SAP finance software.

Software 259
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Finding the Right Path to Financial Wellness

Business and Tech

It’s on us to learn about finance and unlearn bad financial habits. What if businesses only accounted for their bills (taxes, electricity, and employer salaries), but didn’t account for all the miscellaneous costs of running a business (delivery/shipping expenses, advertising, fluctuating inventory expenses)? Apply that to your life.

Tips 182
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Expert Small Business Advice from Entrepreneur Gary Vaynerchuk

Business and Tech

“We have some really big changes going on in an SMB world,” says Vaynerchuk, the chairman of VaynerX , a media and communications holding company; CEO of VaynerMedia , a full-service advertising agency; and creator and CEO of the NFT project, VeeFriends. Work culture is a real thing.

Marketing 130
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Marketing When Budgets Are Down

Harvard Business Review

The general rule of enterprise finance is that marketing budgets drop like a stone at the first sign of trouble and rise like a feather once the environment is more settled.

Marketing 100
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The Rise in Data Privacy and Its Impact on Your Brand

Brunner

In 2018, Facebook CEO Mark Zuckerberg was called to address Congress about a data-sharing scandal with Cambridge Analytica, a company that bought data from Facebook to target political advertising. As laws are becoming more prevalent, gathering PII via cookies and pixels has become a bit more complicated for digital advertising.

Data 94
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Three Ways Diversity Boosts Your Innovation Strategy

IdeaScale

It makes sense when you stop and think about it; women handle the family finances more often and have more to do, so they need apps that let them deposit checks and transfer funds when they have a moment. Pepsi’s recent advertising PR disaster was a memorable misfire, if only for the wrong reasons. More voice, better products.

Strategy 205