Jeffrey Phillips

JULY 24, 2015

Recently I've stumbled upon another historical artifact that illuminates idea generation. The booklet is entitled A Technique for Producing Ideas , and it offers great philosophical insight into how to improve your skill at generating ideas. His quote about advertising is especially apropos. "In

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Svava

NOVEMBER 12, 2020

Remember to be open to all ideas as that leads to several valid ideas generated. When done right, brainstorming can expand general understandings and strengthen developmental processes. Individuals and groups alike use brainstorming techniques to dissertate concepts and creative ideas.

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Betterific

AUGUST 8, 2016

In Matt’s explanation of “how an idea becomes a product” you’ll notice that idea generation is the fourth stage of the process. Because Betterific and our members focus exclusively on the idea generation and concept validation phase, it’s great to get some context and understand the greater picture.

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Innovation in Practice

JANUARY 12, 2018

This is how Mark McGuinness defines the term: “‘Brainstorming’ is such a common word that it’s often used to describe any meeting or conversation designed to generate ideas. The basic assumption is that by suspending judgement, people free themselves to come up with unusual and potentially useful ideas.

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Idea Champions

JUNE 27, 2016

Big thanks to Val Vadeboncoeur, Idea Champions' Director of Training, for this timely article on the importance of deferring evaluation during the ideation phase of a brainstorming session. This principle of "deferring evaluation" of ideas until later has been a bedrock principle of brainstorming ever since. You know the cure.

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Planview

JANUARY 30, 2018

This results in more ideas generated, including diversity of ideas, and ultimately more output. As a side note, we see more and more clients taking this approach and generating challenge demand by advertising their Challenge Intake Forms open on their Spigit site(s).).

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