Idea to Value

APRIL 11, 2016

A major issue around advertising and marketing nowadays is that there is a drive to “learn and perfect” it. Apparently this has been an issue going all the way back to the start of the advertising age, two years after World War 2 in 1947. There are a lot of great technicians in advertising. They know all the rules.

Creativity 100

Creativity Trends Training Marketing 100

Harvard Business Review

AUGUST 21, 2023

The global digital advertising industry is estimated to be $600 billion and growing. As advertisers handed off day-to-day operations to a bewilderingly complex digital advertising supply chain, companies often don’t know where their ads are ending up — including on sites that spew disinformation and hate-speech.

Industry 63

Industry Technology Company 63

Flying Fish Lab

NOVEMBER 29, 2021

By leading a movement to call a period what it is - Period - innovators have disrupted the period industry. This campaign freed women to feel good about their bodies as they are and challenged the unrealistic standards in female body image set for so long by the fashion industry.

Disruption 52

Disruption Industry Change Marketing 52

Flying Fish Lab

NOVEMBER 29, 2021

By leading a movement to call a period what it is - Period - innovators have disrupted the period industry. This campaign freed women to feel good about their bodies as they are and challenged the unrealistic standards in female body image set for so long by the fashion industry.

Disruption 52

Disruption Industry Change Marketing 52

Brunner

MARCH 20, 2024

If your brand is running programmatic advertising campaigns, you’re right to worry that your media dollars are being wasted due to fraudulent activity like bots and made-for-advertising websites. For advertisers, it’s the stuff of ad spend nightmares. We’re seeing success. We’d love to chat with you!

Tools 52

Tools Report System Study 52

Harvard Business Review

MARCH 6, 2024

Specifically, both B2C and B2B companies who view branding and advertising as a top two growth strategy are twice as likely to see revenue growth of 5% or more than those that don’t (67% to 33%). Companies that make the decision to put marketing at the core of their growth strategy outperform the competition, according to McKinsey research.

Marketing 142

Marketing Strategy Strategy Competition 142

Brunner

NOVEMBER 2, 2023

Earlier this year, an Association of National Advertisers report set the digital marketing industry abuzz with a finding that billions of dollars are wasted in programmatic ad buying. Globally, advertisers spend about $88 billion per year on programmatic ad buys. That’s not the case for Brunner clients.

Software Review 52

Software Review Technical Review Report Data 52

Innovation Leader

DECEMBER 1, 2013

We're assembling collection of job descriptions for a wide array of innovation-related roles, including in the advertising and marketing industries.

Marketing 40

Marketing Industry Innovation 40

Rmukesh Gupta

MAY 13, 2020

While that is a good approach to ensure financial stability in the short to mid-term, I believe that such an approach leaves a much bigger opportunity in the mid-to-long term. I think this provides a great opportunity for someone in the IT & ITES industry to make some big bold moves, which can create long term competitive advantage for them.

Industry 59

Industry Competition Software Project 59

Business and Tech

DECEMBER 8, 2021

Real estate industry leaders share their insights on how the rental market has evolved in the face of COVID-19 and rapidly advancing technology. What is the biggest trend you’ve seen in the rental industry during the pandemic? It’s an industry ripe for innovation. Dylan Lenz Founder and CEO, Naborly.

Marketing 264

Marketing Trends Report Industry 264

Brunner

NOVEMBER 9, 2023

We caught up with Kimberly to ask about the BMAA award, her work at Brunner, and her long-time advocacy for greater diversity and inclusion in the marketing and advertising industry. This recognition motivates me to continue pursuing excellence in my work and for Black marketers who are looking to make their mark in the industry.

Marketing 52

Marketing Meeting Industry Leadership 52

IdeaScale

JANUARY 30, 2019

Lateral thinking is useful to even the staidest of industries because it offers fresh perspectives. How would you advertise to this market if you had no advertising budget? How would you advertise if you had to do everything on a personal basis? How would you advertise if you only had email?

Innovation 178

Innovation Brainstorming Marketing Data 178

Idea to Value

SEPTEMBER 26, 2019

Rodd started out in music, before leading Advertising companies in Australia, Singapore, New York, Tokyo and now back in Australia. We talk about what it takes to succeed in the creative industries, and how to lead creative individuals. 00:05:30 – What myths people misunderstand about what it is like working in advertising.

Creativity 136

Creativity Creative Thinking Software Training 136

Brunner

JUNE 6, 2023

Gone are the days when advertisers had to rely on a tedious process of negotiating deals with individual account reps channel by channel, committing to ad buys, and waiting for days to receive data. These systems, called demand-side-platforms, or DSPs, allow advertisers to place ads across a number of platforms. “We’re

Data 52

Data Management Marketing Report 52

Brunner

NOVEMBER 22, 2019

Social commerce, simply put, is the love child between social media and eCommerce—two of the biggest industries worldwide. Facebook’s advertising platform is the main driver for their social commerce business. These changes to the platform will undoubtedly boost FaceBook’s advertising business, which accounted for $14.9

Industry 40

Industry Change Technical Review Trends 40

Destination Innovation

MAY 9, 2019

It specialised in industrial diamonds which were used as drill bits – because diamonds are the hardest things found in nature. ’ It was voted the best advertising slogan of the 20th century. Its advertising tag line was ‘Lucozade aids recovery’ Mothers bought it for their sick children.

Brainstorming 198

Brainstorming Engagement Marketing Industry 198

IdeaScale

JANUARY 21, 2020

Delivering top customer experience is a main goal of companies across all industries. Customer experience can be considered a brand imperative because it can help a company increase market share in the industry. If you examine the ways brands are researched, marketed, and advertised, all these components affect customers.

Idea Management 182

Idea Management Management Product Development Software 182

Business and Tech

SEPTEMBER 22, 2021

What do you think the next five years will bring to the audio tech industry? If they have a branded station on Vurbl, their audio content can also be found through search, social, and recommendations, as well as through collaborations with other audio creators on the platform.

Technology 130

Technology Change Engagement Collaboration 130

Brunner

MAY 11, 2022

We’re honored to work with clients across a wide range of industries and serve as an extension of their teams to create strategic marketing that drives results — and earns recognition. Award: LVHN’s “Must be a Kid” spot received a silver ADDY award for television advertising at the regional level. WesBanco: “Community”.

Competition 52

Competition Meeting Video Design 52

Brunner

SEPTEMBER 28, 2022

With bold leadership and dedication, Michael Brunner — Brunner’s founder — has led the company to huge successes over the years, culminating in his recent win as an inductee to the American Advertising Federation (AFF) Pittsburgh’s 2022 Hall of Fame. And we couldn’t think of anyone more deserving than Michael.

Leadership 40

Leadership Industry Company 40

Idea to Value

JUNE 20, 2019

Developed with media agency Leo Burnett , it has just been shortlisted for a presigious Innovation Lion at the Cannes Lions 2019 Festival of Creativity, the Oscars of the Advertising world.

Video 214

Video System Design Groups 214

Brunner

NOVEMBER 20, 2020

It was over thirty years ago, when Michael got into the advertising business , but his foresight and progressive thinking didn’t stop there. . 2011: Michael helped launch BHiveLab, an in-house technology incubator that has become a thought-leader throughout the industry .

Big Data 74

Big Data Leadership Industry Marketing 74

IdeaSpies

AUGUST 31, 2023

Programmatic When Google automated advertising, it promised to cut publishers’ costs and maintain ad yields. That creates a new industry around AI Optimisation that news media is deal for. This will be a new billion dollar industry. That collaboration was a lie too. Big Tech invests in news media.

Report 108

Report Video Industry Training 108

Brunner

MARCH 31, 2020

In fact, it was then I jumped in to join the advertising industry. I remember attending the local Addy awards as one of my first industry events…our agency and the entire industry were buzzing and on a high. Tech and internet-based companies shuttered and many of my industry peers lost their jobs in mass layoffs.

Industry 74

Industry Crowdsourcing Video Meeting 74

Acuvate

APRIL 10, 2020

How Different CPG Companies Are Leveraging Big Data & Analytics for Marketing and Product Innovation Compared to businesses in other industries, the ones in the Consumer Goods (CG) industry spend a colossal amount of money on marketing and advertising.

Big Data 52

Big Data Product Innovation Data Marketing 52

Brunner

JUNE 21, 2023

Eric Perz, Vice President, Data Science and Decision Analytics Do you have any predictions about how the tool itself will change or how using it will change the marketing and advertising industry? Advertising in our digital age is all about speed, accuracy, data, and optimization. It’s going to allow us to become more efficient.

ChatGPT 80

ChatGPT Artificial Inteligence Marketing Tools 80

Phil McKinney

JULY 11, 2023

Understanding Technological Disruptions Technological disruptions refer to unexpected shifts in technology that can disrupt industries, businesses, and life as we know it. This hugely impacted many industries, such as the newspaper and publishing industries, which saw a drastic decline in readership.

Disruption 80

Disruption Technology Artificial Inteligence Trends 80

Brunner

DECEMBER 8, 2022

For many advertisers, TikTok will not be the final place of conversion no matter how much search activity it’s generating. This can be a red flag for advertisers who are hyper-focused on proving the ROI for each channel. However, you may have had a tougher time when proving ROI. Does that sound familiar?

Video 52

Video Marketing Trends Meeting 52

Daniel Burrus

MAY 25, 2022

But how, exactly, can a retailer or hospitality industry business accomplish that feat? Five Tech Trends Impacting the Retail Industry. Rapid growth in the application of both Semi-Autonomous Technology and Fully Autonomous Technology will both disrupt and transform numerous industries.

Artificial Inteligence 75

Artificial Inteligence Trends Disruption Technology 75

Brunner

OCTOBER 21, 2022

No other social media platform allows you to target decision makers by job title, company, and industry. Bots have been an issue since digital advertising started. Andrew has worked with clients of all sizes from startups to Fortune 100 companies as well as both B2B and B2C brands in a wide variety of industries.

Software Review 75

Software Review Comparison Strategy Strategy 75

Brunner

SEPTEMBER 14, 2023

Last year, a healthcare client told me that they would need to stop tracking their paid advertisements due to new rules from the U.S. Now apply that same concept to advertising. Eric has worked in agency environments for more than 10 years including the last five at Brunner, where he has supported clients across most industries.

Artificial Inteligence 98

Artificial Inteligence Report Marketing Underperforming Technical Team 98

Brunner

OCTOBER 18, 2023

From this work, we’ve identified several effective ways to run and measure successful marketing and advertising campaigns without using cookies. From this first-hand experience, we can apply these same testing methods to digital advertising with a high degree of confidence. ” Ready to navigate a cookieless world?

Marketing 52

Marketing Data Software Review Survey 52

The Human Factor

OCTOBER 9, 2018

You can pursue an industry which interests you and take control of your earning power. As we’ll discuss in this post, there are plenty of industries that are well-suited to self-employed entrepreneurs, whether you’re already skilled at a certain profession or not. That’d be a great way to advertise brands in unique and exciting ways.

Industry 28

Industry Training Creativity Study 28

Brunner

SEPTEMBER 20, 2021

If an agency is not truly entrepreneurial, inventive, and nimble, it’s difficult to thrive in an industry that is often considered one of the most volatile. More than 30 years after its inception, Brunner remains one of the top 100 independent advertising agencies in the country and a key reason for that success is Michael Brunner, Founder.

Leadership 76

Leadership Marketing Creativity Industry 76

Brunner

JANUARY 24, 2022

Black//Brown, which has an existing relationship with the Association of National Advertisers (ANA), will also lead thought-leadership workshops and training sessions to help brand marketers adopt these practices.

Industry 40

Industry Marketing Strategy Strategy 40

Idea to Value

FEBRUARY 22, 2021

Businesses of all sizes and across industries would do well to devote resources to implementing positive change. During the Industrial Age, the most successful businesses worked their army of laborers to the bone day in and day out. Why Workplace Fulfilment Matters. Workers were nothing more than, well, workers.

Change 148

Change Competition Leadership Industry 148

Rmukesh Gupta

MAY 17, 2021

This post is inspired by another post by one of the titans of the advertising industry – Kevin Roberts. You can read the original post here. Here are my peak performance reminders for leaders: Start your day with intent. Remember that as a leader you are here to serve the cause and the people you lead.

Culture 76

Culture Industry Management Leadership 76