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How to Stay Ahead of the Game in a Fast-Changing Industry

IdeaScale

At the intersection of modern technology and advertising, digital marketing is one of the fastest changing industries in the world. And to stay relevant in digital marketing, you need to be innovative. At Level Up Digital , we help companies navigate this ever-changing landscape of advertising on these platforms.

Industry 213
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Don't forget the steak: What Super Bowl ads forget

Jeffrey Phillips

It's as if we are supposed to buy the products because of the really interesting advertising, rather than the benefits they provide. What's this diatribe got to do with innovation? So I have to tread the razor's edge here when I say increasingly corporate innovation looks a lot like Super Bowl advertising.

Marketing 113
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15 Great Quotes to Inspire Innovation

IdeaScale

That’s why it’s nice to hear from other innovators, entrepreneurs, and thought leaders about how to get creative and build the future. So we’ve gathered some of our favorites here and organized them into five sections that roughly align to the innovation process. Understand the Problem. The best vision is insight.”.

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Exploring the Connection between Idea Management and Customer Experience

IdeaScale

Managing the innovation process can help you improve customer experience with your brand.?. The solution is to combine customer data with product information to form innovative ideas. This process, known as idea management, is what drives business and improves the customer experience.

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From Invisible to Visible: A Look at Transparency in Government Innovation

IdeaScale

One of the challenges to innovation in government is a lack of insight into what citizens have to offer in the way of innovative strategies. Governments are aware of the increasing need to capture perspectives and insights of citizens to spark the innovation process.

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Diversity and Innovation: Benefiting from a Corporate Culture of Inclusion

Qmarkets

This graph from Vogue Business shows how Dolce & Gabbana’s brand health score plummeted in China amidst their advertisement controversy. So, they utilized analogue channels, such as posters and notice boards to advertise the idea gathering project, and even built ‘submission stations’ for workers to submit their ideas.

Culture 97
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Successful Product Development Campaigns Highlight the Power of Crowdsourcing

IdeaScale

Product design teams can often feel they lack the most important voice in the process: The consumer. Fortunately, crowdsourcing tools allow the innovation process to involve consumers every step of the way. From toy companies to coffee to hotels, here are brands that leveraged crowdsourcing to encourage innovation.