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Successful Product Development Campaigns Highlight the Power of Crowdsourcing

IdeaScale

Smart crowdsourcing yields successful product development. Product design teams can often feel they lack the most important voice in the process: The consumer. Fortunately, crowdsourcing tools allow the innovation process to involve consumers every step of the way.

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Exploring the Connection between Idea Management and Customer Experience

IdeaScale

Managing the innovation process can help you improve customer experience with your brand.?. The solution is to combine customer data with product information to form innovative ideas. This process, known as idea management, is what drives business and improves the customer experience. The Idea Management Solution.

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Challenges when innovating smart, connected devices

Jeffrey Phillips

I've been struck by the importance of two rapidly converging forces - digital transformation and new product innovation. As we've discussed, here and elsewhere, ad nauseam, there is increasing demand for new products and services, making stretching the capacity of tenuous innovation processes and teams.

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Three Tools I Use to Enhance Customer Engagement and Innovate Strategically

Fehmida Kapadia

Paradigms of product development have shifted significantly in the last decade. The key tenet of agile and lean development is to quickly and iteratively build?—?test?—?learn. To reduce cost and time associated with the product development cycle, we have to start engaging with our customers early.

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Brainstorming with an expert, Matt Nelson

Betterific

In the interview below, you’ll get a tremendous window into the world of innovation and product development. In Matt’s explanation of “how an idea becomes a product” you’ll notice that idea generation is the fourth stage of the process. Process Development (How do we make it).

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A New Model to Start Innovation

Gijs Van Wulfen

The start of innovation is described by Wikipedia as the messy getting started period of a new product development process. The ‘front end’ is the informal start of innovation and defined as “fuzzy” by many due to its lack of process and structure.

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Jobs to Be Done (JTBD) Frequently Asked Questions

InnovationTraining.org

.” Once the job to be done is identified, the company can then develop and market products or services that are specifically designed to help customers complete that job more effectively and efficiently. JTBD can be applied in a variety of contexts, including product development, marketing, customer service, and innovation.

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