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Digital Advertising Is Essential to Small Businesses — and at Risk

Business and Tech

In our online economy, digital advertising and marketing have become critical to forging connections, not just commercial but also personal. ” The pandemic drove this point home, as digital advertising and marketing, including targeted ads, email, social media, websites, and e-commerce platforms helped many small businesses survive.

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Shifting budgets from advertising to innovation

Jeffrey Phillips

And this is one of the biggest challenges that innovation faces: creating shiny new technologies that are interesting but don't solve society's challenges or problems. This is a big problem for innovation, and why so many corporations distrust innovation as an approach to create new products and services.

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Most Creative TV Ads of 2021

Destination Innovation

Advertising is creativity in action. The clever people at advertising agencies do some lateral thinking and keep coming up with creative ideas. The post Most Creative TV Ads of 2021 appeared first on Destination Innovation. How can you make beer or ketchup or vaccination topical, relevant and fascinating?

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This legendary 1947 letter on the lack of creativity in advertising is even more true in 2016

Idea to Value

A major issue around advertising and marketing nowadays is that there is a drive to “learn and perfect” it. Apparently this has been an issue going all the way back to the start of the advertising age, two years after World War 2 in 1947. There are a lot of great technicians in advertising. They know all the rules.

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Breaking Taboos – Two Lessons for Innovators

Destination Innovation

Before that innovation women throughout history had used rags and cloths during menstruation – often with unsatisfactory results. Because nothing like it had existed before they had to advertise it – but menstruation was a taboo subject. Innovators should listen to customers to find new applications for their products.

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Innovation Sighting: Task Unification in Cars That Advertise

Innovation in Practice

are in the process of developing strategies to maximize wireless capabilities in vehicles for advertising purposes. Telenav’s strategy of developing software which utilizes the dashboard console for marketing purposes is a great example of the innovation template known as Task Unification. Can you actually create these new products?

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Unleash the Power of Lateral Thinking for Inspired Innovation

IdeaScale

a command to drive innovation. However, it’s not just the act of thought that’s innovative, but how you think. How would you advertise to this market if you had no advertising budget? How would you advertise if you had to do everything on a personal basis? How would you advertise if you only had email?