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This legendary 1947 letter on the lack of creativity in advertising is even more true in 2016

Idea to Value

A major issue around advertising and marketing nowadays is that there is a drive to “learn and perfect” it. Apparently this has been an issue going all the way back to the start of the advertising age, two years after World War 2 in 1947. There are a lot of great technicians in advertising. They know all the rules.

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Brunner Wins Trade Advertising Agency of Record with Rinnai America Corporation

Brunner

In search of deep B2B cross-channel expertise, global tankless water heater leader, Rinnai America Corporation , has entrusted Brunner to serve as its trade advertising agency of record (AOR) through 2021. Pittsburgh (October 16, 2020) – This fourth quarter, Brunner has more to celebrate than just the successful close to its 31 st year.

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Summaries of the 50 Best Business Books

Destination Innovation

Would you like to have read the best 50 books on sales, marketing, leadership, innovation, entrepreneurship and self-improvement? Just imagine all the insights and lessons you would have learned and how that would have helped you in your business career. But how much time would it have taken?

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Blindspots

Rmukesh Gupta

Premise: Yesterday, I stumbled onto a French advertisement, that shows, in a very impactful way, blindspots of truck drivers. Before we move ahead, please do take the 47 seconds to watch the advertisement here. As I watched this advertisement, the question that was going on in my mind was about my blindspots as a leader.

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Seth Godin – The Song of Significance: Podcast E165

Idea to Value

Seth does not write his blog for advertisers 00:07:45 – The smallest viable audience gives you freedom 00:09.45 – Is it worth trying to convince skeptics of your ideas. Shun the non-believers. The value of facts vs stories 00:12:15 – The Song of Significance: What is the best job you ever had?

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Becoming Better Communicators

Rmukesh Gupta

In this very insightful and a short clip, advertising legend Bill Bernbach talks about the difference between writing and communicating. The writer is concerned with what (s)he puts into his/her writing, whereas a communicator is concerned with what the reader gets out of it. (S)He

Learning 105
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Founder Michael Brunner is Honored as AFF Pittsburgh’s Hall of Fame Inductee

Brunner

With bold leadership and dedication, Michael Brunner — Brunner’s founder — has led the company to huge successes over the years, culminating in his recent win as an inductee to the American Advertising Federation (AFF) Pittsburgh’s 2022 Hall of Fame. And we couldn’t think of anyone more deserving than Michael.