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THE PROS AND CONS OF A LEAN STARTUP

ImagineNation

Lean’ is the buzzword of the last decade, challenging old school thinking that dictates that a successful business must be resource-heavy to achieve sustainable growth, whilst also giving credence to those who want to launch “almost-there” app startups today to achieve market domination tomorrow. Pros for a lean app startup.

LEAN 59
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Summaries of the 50 Best Business Books

Destination Innovation

Would you like to have read the best 50 books on sales, marketing, leadership, innovation, entrepreneurship and self-improvement? Just imagine all the insights and lessons you would have learned and how that would have helped you in your business career. But how much time would it have taken?

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First-Mover or Fast-Follower: Which is the right innovation strategy for you?

Idea to Value

What makes more sense: To be the first player in a brand new market, able to be the first (or only) company which customers buy from? To wait until other companies have proven there is a market for a new offering, and then quickly develop and scale your own? This can require significant marketing and sales effort to change.

Strategy 257
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Co-creating for marketing success: Why customers are the new marketing agency

InnovationTraining.org

Launching a campaign to customers is nerve-wracking for even the most established marketing department. Something that Bill Gates learned the hard way…. A co-creation event brings your marketing teams and your customers together in one room where they can discuss exactly what they want and need from your brand.

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Post-Pandemic eCommerce Growth: Leverage Product Data, Market Research & Shopping Trends

Speaker: Phil Irvine, VP & Director of Audience Intelligence

One-to-one communication has been a trendy philosophy for marketers and advertisers for years now. To accomplish this, organizations have traditionally leaned into historical customer and product data to predict how to engage with their current and future customers in a personalized manner.

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Thought Leader and Influencer Interview with Dr. Cynthia Young, Founder & CEO, CJ Young Consulting

Thinkers360 - Thought Leader Interviews

We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers, analysts and influencers worldwide – Explore membership today ! CY: I enlisted in the Navy six months after high school knowing very little of how to work on a team.

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8 Types of Innovation in Business: A Comprehensive Guide

Qmarkets

It’s the secret sauce that has transformed startups into tech giants and turned traditional businesses into market leaders. Innovation isn’t just about the next big idea; it’s a multifaceted strategy that businesses employ to navigate through the twists and turns of today’s dynamic markets.