This legendary 1947 letter on the lack of creativity in advertising is even more true in 2016

Idea to Value

A major issue around advertising and marketing nowadays is that there is a drive to “learn and perfect” it. Apparently this has been an issue going all the way back to the start of the advertising age, two years after World War 2 in 1947.

Super Bowl 50 Advertising Winners and Losers

BrainZooming

Maybe for the first time in many years, I was more excited about the football than the advertising. There were questions about why the advertisers seem not to understand the value of integrating social media and digital with their $5 million thirty-second advertisements.

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Virtual Reality and Subliminal Marketing

Daniel Burrus

There is little doubt that VR has the potential to revolutionize the entire entertainment, tourism and even learning industries if audiences adopt the concept of strapping a device to their heads. Subliminal advertising has the capability of wielding a much deeper impact with VR. However, if the masses embrace VR as predicted, should we be concerned that this completely immersive experience could lead us once again down the dark road of sinister subliminal advertising?

What the #*&! is a Hybrid Creative? Advertising mumbo jumbo.

Brunner

Google “advertising hybrid creative” and you’ll find shiny phrases like “rare breed,” “next-generation,” “shaking things up,” “the future.” Nowadays, if you write, shoot, edit and design, you’re revolutionizing the world of advertising. Learning every tool to help better articulate my ideas— in hopes to make some cheese, bread, guap, coins, dinero, mula: money.

Marketers Must Learn to Anticipate Content Trends

Daniel Burrus

For a time, Facebook gave advertisers their niche audience of young consumers congregated in one place. Every company, regardless of size, knows they must advertise if they are to grow. Learn to be anticipatory—start with my book, The Anticipatory Organization, available on Amazon.com.

Podcast S2E41: Rodd Chant – What it takes to be a Creative Director

Idea to Value

Rodd started out in music, before leading Advertising companies in Australia, Singapore, New York, Tokyo and now back in Australia. 00:05:30 – What myths people misunderstand about what it is like working in advertising. 00:20:30 – When hiring people for his creative agencies, Rodd preferred to hire people who had experienced a life, rather than just learned the techniques. Podcasts advertising Creative Director creativity Rodd Chant

Learn to Gain a New Perspective

Innovation in Practice

Advertising Marketing Innovation Strategy TrainingDuring my career, a lot of my senior marketing colleagues would come to me and complain about some of their newest staff members.

Are you crazy enough to think you can change the world?

Innovation Excellence

Innovation Advertising Apple branding children education Learning passion quizzes schools Steve Jobs teachersBack in 1997 some of you reading this were not even born, but Steve Jobs had just returned to Apple.

Elements of Learning Experience Design

Boxes and Arrows

The purpose of an experience and the platform on which the experience takes place will vary: purchasing a plane ticket on a tablet to vacation, enjoying a musical performance in a theater, or learning to code in a classroom. Elements of learning experience design.

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Lessons Learned About Innovation Communications from the City of Calgary

IdeaScale

This included nine different channels which included in-person events, meetings, blog posts, newsletters, social media, print media, video, website advertising, on top of the tried and true email.

Learning from mistakes: Using Bad Reviews to Improve Your eCommerce Site

Game-Changer

As a business person in a lightning fast business landscape, learning from your past mistakes quickly is your future! One of the most important aspects of your business is the ability to analyze past data.

Digital Learning and the Realtime Marketing Lab Tour in a City Close to You!

BrainZooming

Suppose you are a marketing professional or a non-marketing leader wanting to go deep in learning about what digital marketing should be doing for your organization’s success. Digital Learning and the Realtime Marketing Lab Tour.

Hallmark- Unsung Innovation based on Trends

Adam Hartung

A 100 year old greeting card company follows the trends, learns to experiment and is ahead of the Netflix/Amazon/Hulu streaming video. Advertising Film Innovation Marketing Trends amahl and the night visitors gian carlo menotti greeting cards hallmark the hallmark channel

Innovation Sighting: Attribute Dependency and High Heels

Innovation in Practice

It’s true that anyone can learn to create by utilizing the SIT methods. Advertising Attribute Dependency Innovation SightingA great example of the Attribute Dependency Technique can be found at My Place Café & Bar at the Hilton Osaka hotel in Japan.

Valentine's Day: Creative Gifts and Most Popular Picks

Innovation in Practice

TGI Friday's: NPS of -22 In addition to choosing from one of these popular favorites this Valentine's season, you can learn creative gift ideas for that special someone via my interview on Fox 19 HERE. Advertising Methods Research

Innovation Sighting: The Subtraction Technique in Amazon Go

Innovation in Practice

Learn how all five techniques can help you innovate – on demand. Advertising Culture of Innovation Subtraction Technologyby Darla Wilkinson. Amazon: it’s practically a household name in today’s world of online shopping. And their innovation efforts don’t stop short of brick-and-mortar retail. This week the online giant unveiled via video their newest creation called Amazon Go.

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Segmentation is Killing Your Brand: Five Reasons To Find Your Unicorn Customer

Innovation in Practice

You focus in on that one person – your ideal mate – and learn everything you can about them – their favorite flowers, what TV shows they like, what they do on Friday nights. Learn more about the ideal customer and let those insights inform the brand identity. by Deb Gabor.

These 5 innovations show why packaging matters

Lead Innovation

It serves as an information carrier for logistics and consumers and is also an important advertising ambassador. Packaging has many functions: It protects the contents, makes them durable, transportable and storable.

What’s New In Corporate Innovation

Imaginatik

Facebook, for example, generates tens of billions of dollars (and growing) a year in revenues from advertisers looking to use your highly targeted data, based on your social habits, hobbies, preferences etc. Although machine learning is already part of our everyday lives, and new developments are creating an incredibly exciting future, AI is ultimately the result of human programming, and human-generated learning sets.

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How to Stay Ahead of the Game in a Fast-Changing Industry

IdeaScale

At the intersection of modern technology and advertising, digital marketing is one of the fastest changing industries in the world. At Level Up Digital , we help companies navigate this ever-changing landscape of advertising on these platforms.

Unleash the Power of Lateral Thinking for Inspired Innovation

IdeaScale

Learning to think laterally can offer surprising and elegant solutions to even thorny problems. How would you advertise to this market if you had no advertising budget? How would you advertise if you had to do everything on a personal basis?

Best Sharing and Communication Tools

IdeaScale

The internet is now the greatest and most popular platform to advertise and share your business. Websites are an easy approach for people across the world to view and learn about your product. With this page, you’ll be able to advertise and share updates and insights of your company.

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The Role of Imagination in Creating The Next Set of Breakthrough Innovations

Rmukesh Gupta

Man cannot hope fully to duplicate this mental process artificially, but he certainly ought to be able to learn from it. I stumbled across the article that Vannevar Bush wrote in 1945 for the Atlantic. You can read the entire post here.

User Research With Small Business Owners: Best Practices and Considerations

Boxes and Arrows

Finally, consider offering small business owners and employees the opportunity to participate in an exclusive Trusted Testers community, which provides the option to share feedback, receive “insiders” information and tips, and interact with and learn from other small businesses.

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Novelty Stimulates Curiosity and Creativity

Michael Roberto

Source: Blue Diamond Gallery If you want to encourage creativity, exploration, and learning on your team, you should think carefully about how to introduce and provide novel experiences. creativity curiosity innovation learning novelty

Emotional Design with A.C.T. – Part 2

Boxes and Arrows

We also learned that customers are attracted to things that have an aesthetic personality that’s similar to their own, 1 but they prefer products that take on a complementary role during interaction. Big Ideas Design Principles Learning From Others a.c.t.

Exploring the Connection between Idea Management and Customer Experience

IdeaScale

This includes learning their preferences for product development and making sure they are receiving products with the greatest benefits. If you examine the ways brands are researched, marketed, and advertised, all these components affect customers.

3 Questions You Need to Ask Before Creating an Innovation Roadmap

Leapfrogging

Initially, Larry Page and Sergey Brin were opposed to creating an advertising-funded search engine, but after pressure from investors it became clear they needed to embrace the monetization strategy. They developed Google Adwords in 2000 to allow advertisers to pay for ads on the platform and have since continued to disrupt the marketplace through strategic innovation. Still want to learn more?

Emotional Design with A.C.T. - Part 1

Boxes and Arrows

Conclusion In Part 1, we learned that emotion commands attention. Figure 8: Emotions, Behavior & Motivation and Personality 4 And finally, we learned that customers are attracted to things that they perceive have a personality similar to their own. Big Ideas Learning From Others

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What are Marketing Dashboards and Why Do They Matter for Marketing Departments?

Leapfrogging

To do this, business leaders need to be able to effectively market and advertise their products and services to those in their target market. Still want to learn more? How to drive better marketing outcomes through use of a marketing dashboard. By upBOARD. One of the most important parts of any business is selling.

Challenges when innovating smart, connected devices

Jeffrey Phillips

If I acquire the 3M smart filter and download the app and have a good experience learning about my usage and in the reordering process, I may "lock in" to 3M's products and even a recurring revenue stream if the customer experience is good. Contact us if you'd like to learn more

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Why Many Mid-Career Marketers Are Dinosaurs and Not Great Social Media Strategists

BrainZooming

The realization really hit me while attending a Facebook list building, advertising, and re-marketing workshop at the Social Media Strategies Summit. The presenters covered audience targeting and Facebook advertising in detail.

Innovation-Led Transformation: delivering the next, now

Idea to Value

Most Start-ups, design agencies or advertising companies would say that large corporations are just not as creative as they are, leading to them producing iterative new products which the consumers don’t want.

Van Gogh Air BnB: 2016 Epica Gold Winner for Innovation

Innovation in Practice

Not only does the AirBnB account make this amazing overnight experience available, it also serves as advertising for the Institute, pointing interested clients toward ticket purchases for the Van Gogh’s Bedrooms exhibit.

Podcasting and Content Marketing – Top Creative Clicks for the Week by the Gal Friday

BrainZooming

I have always been a big believer that radio advertising – great radio advertising- was the most creative, and most difficult of the traditional advertising formats. Unfortunately there is also a tradition of really bad radio advertising. I am crazy for podcasts.

Business Model Innovation? July Retail Deals are the new Black (Friday)

Leapfrogging

Looking further back, American advertisers began using Christmas in July themes to promote summertime deals and sales as early as 1950 – stemming from the fact that most retailers tended to sell Christmas goods around July to make room for new holiday inventory.

10 Reasons to Invest in Your Employees (and How It Can Pay Off)

CMOE

A company invests its money and resources into advertising, research and development, social media, partnerships, technology, security, and much more. Spend some time learning what is most meaningful to your employees about their work and update your corporate values with their input.

How Should Your Business Find the Next Big Thing?

IdeaScale

The models of cable subscriptions and broadcast advertising were steadily profitable, proven, and well-integrated in any number of systems. To learn how to better balance disruptive and incremental innovation, join our newsletter. Disruptive or incremental innovation?

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Don't forget the steak: What Super Bowl ads forget

Jeffrey Phillips

It's as if we are supposed to buy the products because of the really interesting advertising, rather than the benefits they provide. Going through the elaborate motions As a blogger and consultant I make a living talking about the importance of innovation process, that innovation is a repeatable business process that any company can learn and master. So I have to tread the razor's edge here when I say increasingly corporate innovation looks a lot like Super Bowl advertising.

Strengthening the Organization and Accelerating Value – a fresh look at Capability Building

Imaginatik

Despite the fact that these companies make money in different ways — Apple makes most of its money on hardware, Microsoft on software, and Facebook and Google from advertising — they do share a lot of similarities.

Marketing Mix Modelling: Maximizing the Impact of Marketing Spend

Acuvate

It provides insights on following: An MMM solution helps identify the key factors that drive performance, which can then be segregated into internal (advertising, market research, trade promotions) and external factors (pricing, seasonality, weather, consumer trends etc.).

Innovation Sighting: Digital License Plates Using Task Unification and Attribute Dependency

Innovation in Practice

They’re being marketed as a fleet management tool for commercial outfits that can double as a promotional platform, as the screens can display company branding and advertisements when the vehicles are parked, while still showing the plate number in a smaller font.

Co-creating for marketing success: Why customers are the new marketing agency

InnovationTraining.org

Something that Bill Gates learned the hard way…. Co-creation sessions not only compress the speed at which your marketing teams can learn about your customers, but a more direct process lowers cost while seeing greater outputs.