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Digital Advertising Is Essential to Small Businesses — and at Risk

Business and Tech

In our online economy, digital advertising and marketing have become critical to forging connections, not just commercial but also personal. ” The pandemic drove this point home, as digital advertising and marketing, including targeted ads, email, social media, websites, and e-commerce platforms helped many small businesses survive.

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Navigating the Pitfalls of Google’s Performance Max for Online Advertising

Brunner

Brunner Recommends Rigorous Testing Before Going with ‘PMax’ Google launched Performance Max in late 2021 with lots of fanfare about the benefits of AI-powered online advertising. We recommend that advertisers exercise caution using PMax, and we’re not the only ones. We’ve learned that testing and vigilance is essential.

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‘Get in the Grove’ Campaign for IUP Takes Silver in National Education Advertising Awards

Brunner

As a public university with stellar academics, big-time research, and a warm, welcoming culture, Indiana University of Pennsylvania needed unique ways to help future students learn what the school has to offer. Winning Silver at 37 th Annual Education Advertising Awards. Brunner, as IUP’s marketing partner, got to work.

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This legendary 1947 letter on the lack of creativity in advertising is even more true in 2016

Idea to Value

A major issue around advertising and marketing nowadays is that there is a drive to “learn and perfect” it. Apparently this has been an issue going all the way back to the start of the advertising age, two years after World War 2 in 1947. There are a lot of great technicians in advertising.

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Leading Advertising and Analytics Company Outperforms With a Graph Database

The company is using this graph to provide advertisers an ability to deliver commercials more successfully than ever before. Download the case study to learn more! Xandr, a division of AT&T, has built an identity graph that connects information on people, households, and more.

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Becoming Better Communicators

Rmukesh Gupta

In this very insightful and a short clip, advertising legend Bill Bernbach talks about the difference between writing and communicating. The writer is concerned with what (s)he puts into his/her writing, whereas a communicator is concerned with what the reader gets out of it. (S)He

Learning 105
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Podcast S5E108: Dr Robert Alan Black – The history of creativity research

Idea to Value

Topics covered in this episode: 00:01:15 – Dr Black’s history in architecture and advertising, leading him to the new field of creativity research. 00:26:30 – How people can learn to improve their creative thinking skills, using the SPREAD framework. 00:09:30 – How creativity tests were developed in the 1950s.

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Post-Pandemic eCommerce Growth: Leverage Product Data, Market Research & Shopping Trends

Speaker: Phil Irvine, VP & Director of Audience Intelligence

One-to-one communication has been a trendy philosophy for marketers and advertisers for years now. In this webinar you will learn: A high-level approach to how personas can be developed utilizing 1st, 3rd party, and outside research to enrich understandings of your customer base.