BrainZooming

DECEMBER 2, 2015

This is developing the brand promise ‘inside-out’ and communicating it ‘outside-in,’ implying employees are learning about the new big brand promise at the same time as customers. A brand starts by understanding what the market perceives about it and how much latitude it has to change.

Strategy 40

Strategy Strategy Engagement Marketing 40

BrainZooming

NOVEMBER 13, 2015

Download this free, action-focused mini-book to: Learn smart ways to separate strategic opportunities from the daily noise of business. Increase focus for your team with productive strategy questions everyone can use. Actively engage stakeholders in strategy AND implementation success.

Strategy 40

Strategy Strategy Guidelines Engagement 40

BrainZooming

NOVEMBER 2, 2015

Note: If you want to learn more about the Armada Executive Intelligence Brief system and get in on this great publication for an incredibly low monthly rate, please visit the Armada website.). That does not mean everyone determines and forms strategy. Increase focus for your team with productive strategy questions everyone can use.

Training 40

Training Leadership Underperforming Technical Team Strategy 40

Your Ideas are Terrible

NOVEMBER 8, 2016

Ever been in a product strategy meeting and unable to answer this simple question: So who is our customer? Or perhaps you have a 2-sided market – consider Uber drivers and Uber passengers. Personas (or buyer personas, marketing personas) are fictional representations of key customer characteristics.

Innovation 61

Innovation Guidelines Design Tools 61

Acuvate

JANUARY 31, 2023

With commercialisation in mind, we will see business applications extending to sectors such as marketing, advertising, legal and customer services. AI will keep on improving in the field of Perception, Representation & Reasoning, Learning, Human-AI Interaction, and Societal Impact.

Artificial Inteligence 145

Artificial Inteligence Trends ChatGPT Generative AI 145