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3 Big Differences between Branding Strategy and Advertising

BrainZooming

The talk prompted several conversations about the distinctions between branding strategy and advertising. I surprised several attendees by discussing branding strategy as a fundamental element of business strategy for any organization. 3 Big Differences between Branding Strategy and Advertising.

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4 Simple Questions That Can Re-vitalise Growth for Your Cash Cow

Rmukesh Gupta

If by that time, the organisation doesn’t already have another product/service that can take the place of the cash cow, then the organisation is in troubled waters, when it comes to continuing to grow. Go out to acquire a product that can provide the growth for the organisation.

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Branding Strategy – The Best Brand Promise EVER

BrainZooming

Increase focus for your team with productive strategy questions everyone can use. Actively engage stakeholders in strategy AND implementation success. Download this free, action-focused mini-book to: Learn smart ways to separate strategic opportunities from the daily noise of business.

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Brand Strategy – Giving Employees Time with a New Brand Promise

BrainZooming

Increase focus for your team with productive strategy questions everyone can use. Actively engage stakeholders in strategy AND implementation success. Download this free, action-focused mini-book to: Learn smart ways to separate strategic opportunities from the daily noise of business.

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Leadership Training – Walmart Hopes for Big Impact

BrainZooming

While employer branding can be misconstrued as slick advertising promoting a business as an incredible place to work, it should actually focus on how a brand exchanges value with its employees. Increase focus for your team with productive strategy questions everyone can use.

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Bring Startup Speed to your Innovation Team with Personas

Your Ideas are Terrible

Ever been in a product strategy meeting and unable to answer this simple question: So who is our customer? High-functioning teams use personas in every customer-facing decision: feature design, usability, landing pages, content, advertising campaigns, etc. So… just who is our customer anyway? Customers have different needs.

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23 Experts Predict What’s the Most Exciting AI Trend in 2023

Acuvate

With commercialisation in mind, we will see business applications extending to sectors such as marketing, advertising, legal and customer services. The battle will not only focus on conversational AI but will spill into other areas such as search engines with Microsoft plans to combine ChatGPT with Bing.