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8 Types of Innovation in Business: A Comprehensive Guide

Qmarkets

Radical & Disruptive Innovation On the flip side, radical and disruptive innovation challenges the status quo by introducing new concepts, products, or models that shift market dynamics. Radical innovation is about making significant leaps forward, often creating new industries or reshaping existing ones.

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When innovation led to a reversal of fortunes

hackerearth

Jobs began by changing the company’s image and ran his “Think Different” advertising campaign, which glorified individuality. The Chinese company’s radical innovation approaches brought it back from the brink of bankruptcy in the 1980s, with a debt of over CNY ¥1.4 Then, Microsoft invested $150 million (!) and Apple came back.