Brunner
SEPTEMBER 14, 2023
Last year, a healthcare client told me that they would need to stop tracking their paid advertisements due to new rules from the U.S. This creates a challenge for healthcare marketers who need to generate demand but now have lost their ability to track and report on their campaigns. Now apply that same concept to advertising.
Brunner
MARCH 20, 2024
If your brand is running programmatic advertising campaigns, you’re right to worry that your media dollars are being wasted due to fraudulent activity like bots and made-for-advertising websites. For advertisers, it’s the stuff of ad spend nightmares. We’re seeing success. We’d love to chat with you!
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Idea to Value
NOVEMBER 8, 2021
This was based on a number of different experiments: Workers in an advertising agency who reported their own job required high levels of creativity, and their managers also considered creative, were more likely to align themselves with survey questions indicating dishonesty (like stealing office supplies).
Brunner
NOVEMBER 2, 2023
Earlier this year, an Association of National Advertisers report set the digital marketing industry abuzz with a finding that billions of dollars are wasted in programmatic ad buying. Globally, advertisers spend about $88 billion per year on programmatic ad buys.
Destination Innovation
DECEMBER 9, 2018
The nurses had reported that the gas-mask filter fibres were often used as face-wipes and disposable handkerchiefs. Furthermore, the female clinicians reported that the field dressings were really useful at the time of month when a woman had her period. From this insight Kimberly-Clark went on to develop and market Kleenex tissues.
IdeaScale
JULY 9, 2019
At the intersection of modern technology and advertising, digital marketing is one of the fastest changing industries in the world. At Level Up Digital , we help companies navigate this ever-changing landscape of advertising on these platforms. Additionally, MozCast gives you a daily weather report on search engine algorithm changes.
Brunner
JUNE 6, 2023
Gone are the days when advertisers had to rely on a tedious process of negotiating deals with individual account reps channel by channel, committing to ad buys, and waiting for days to receive data. These systems, called demand-side-platforms, or DSPs, allow advertisers to place ads across a number of platforms. “We’re
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