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Navigating the Pitfalls of Google’s Performance Max for Online Advertising

Brunner

Brunner Recommends Rigorous Testing Before Going with ‘PMax’ Google launched Performance Max in late 2021 with lots of fanfare about the benefits of AI-powered online advertising. We recommend that advertisers exercise caution using PMax, and we’re not the only ones. More than two years later, reviews are mixed.

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Eating your own dog food

Idea to Value

In 2006, the editor of IEEE Software recounted that in the 1970s television advertisements for Alpo dog food, Lorne Greene pointed out that he fed Alpo to his own dogs. One major type of project we sold, which clients often paid millions for, was the implementation of the newest version of SAP finance software.

Software 259
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GLIDE: The new “creative” Artificial Intelligence which can compete with human graphic designers and artists

Idea to Value

While software has long been able to generate artistic work like text, scripts and images, a new piece of software called OpenAI GLIDE AI has recently been released which blows these out of the water. So the software can produce an image which looks like: a photo. Video Game Pixel Art. stained glass.

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Thought Leader and Influencer Interview with Adora Nwodo, Software Engineer, Microsoft

Thinkers360 - Thought Leader Interviews

In this edition, we speak with Adora Nwodo , Software Engineer at Microsoft. Adora is a Software Engineer currently building Mixed Reality on the Cloud at Microsoft. Thinkers360: Tell us a bit about your background and areas of expertise AN: I am a Software Engineer currently building Mixed Reality on the Cloud.

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Innovation Sighting: Task Unification in Cars That Advertise

Innovation in Practice

Perhaps the concept seems foreign, but software companies, such as Telenav Inc., are in the process of developing strategies to maximize wireless capabilities in vehicles for advertising purposes. While turning the corner to exit your neighborhood the car console screen lights up with an ad for the latest laundry detergent.

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How to Stay Ahead of the Game in a Fast-Changing Industry

IdeaScale

At the intersection of modern technology and advertising, digital marketing is one of the fastest changing industries in the world. At Level Up Digital , we help companies navigate this ever-changing landscape of advertising on these platforms. And in the field of digital advertising… read up on marketing news.

Industry 213
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Podcast S2E41: Rodd Chant – What it takes to be a Creative Director

Idea to Value

Rodd started out in music, before leading Advertising companies in Australia, Singapore, New York, Tokyo and now back in Australia. 00:05:30 – What myths people misunderstand about what it is like working in advertising. In today’s episode, we speak with Rodd Chant, who describes himself as a Creative Something.