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Put Marketing at the Core of Your Growth Strategy

Harvard Business Review

Companies that make the decision to put marketing at the core of their growth strategy outperform the competition, according to McKinsey research. Specifically, both B2C and B2B companies who view branding and advertising as a top two growth strategy are twice as likely to see revenue growth of 5% or more than those that don’t (67% to 33%).

Marketing 142
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Navigating the Pitfalls of Google’s Performance Max for Online Advertising

Brunner

Brunner Recommends Rigorous Testing Before Going with ‘PMax’ Google launched Performance Max in late 2021 with lots of fanfare about the benefits of AI-powered online advertising. We recommend that advertisers exercise caution using PMax, and we’re not the only ones. More than two years later, reviews are mixed.

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Podcast S5E105: Perry Marshall – Detox, Declutter, Dominate

Idea to Value

Perry wrote the highest-selling book on internet advertising, the Utlimate Guide to Google Ads , and has since spent his time refining the 80/20 Pareto principle into strategies to help companies focus on the parts of their business which bring the most reward. 00:07:00 – How Google changed the way advertising works.

Strategy 294
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First-Mover or Fast-Follower: Which is the right innovation strategy for you?

Idea to Value

It’s enough to capture more than the fair share of profits in the category, but it also means that other people are spending significant promotional dollars in advertising to boost the overall category. One leader at a consumer company told me that their data suggests that the ideal market share is about 60%.

Strategy 257
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Post-Pandemic eCommerce Growth: Leverage Product Data, Market Research & Shopping Trends

Speaker: Phil Irvine, VP & Director of Audience Intelligence

One-to-one communication has been a trendy philosophy for marketers and advertisers for years now. The more personalized an organization can be with growth strategies and communications, the more likely engagement would increase and ultimately sales. August 26th, 2021 at 11:00 am PDT, 2:00 pm EDT, 7:00 pm GMT

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Are Collaboration Tools Overwhelming Your Team?

Harvard Business Review

Today’s workers feel numbed by a fragmented, unpredictable, and overwhelming collection of collaboration tools — the very things advertised to boost their productivity. Here are their findings, as well as strategies for leaders to simplify employees’ collaboration tool use. They called their intervention the “collaboration cleanse.”

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The Most Effective Marketing Strategies for Business in 2022

Collectivecamp

The digital era is in full swing and the following advertising strategies are considered to be the most effective in 2022. Getting noticed now means having an online presence, but there’s a lot more to it than just that.