Brunner

MARCH 20, 2024

If your brand is running programmatic advertising campaigns, you’re right to worry that your media dollars are being wasted due to fraudulent activity like bots and made-for-advertising websites. For advertisers, it’s the stuff of ad spend nightmares. We’d love to chat with you!

Tools 52

Tools Report System Study 52

Business and Tech

DECEMBER 21, 2021

million, and word-of-mouth advertising is one prominent reason why EV sales have steadily increased. In one study of 5,000 Tesla Model 3 owners, 99 percent said they would recommend the car to family and colleagues. Such high remarks prove the success of a word-of-mouth model, given that Tesla doesn’t advertise.

Tips 147

Tips Meeting Study Resources 147

Brunner

DECEMBER 12, 2023

Video spots for two Brunner clients — YellaWood and Vespyr — have won Graphis Advertising Awards 2024 , which recognize the world’s best creative work. See case study. We’re honored to partner with each of these brands and develop creative campaigns that resonate with their target audiences.

Video 94

Video Case Study Creativity Study 94

Brunner

NOVEMBER 13, 2019

After more than 40 years in marketing and advertising, Louis Sawyer, the chief strategy officer for ad agency Brunner, has come to believe that we are defined by the brands we choose to buy. Originally published in Atlanta Business Chronicle. By Mary Johnson – Contributor. Yet many businesses don’t tap the potential.

Marketing 56

Marketing Exercises Survey Analysis 56

Brunner

NOVEMBER 2, 2023

Earlier this year, an Association of National Advertisers report set the digital marketing industry abuzz with a finding that billions of dollars are wasted in programmatic ad buying. Globally, advertisers spend about $88 billion per year on programmatic ad buys. And those findings understandably raised big concerns with advertisers.

Software Review 52

Software Review Technical Review Report Data 52

Idea to Value

APRIL 12, 2022

Probably the most important study of first mover advantage came in 1993, when Golder & Tellis analysed 500 companies across 50 product segments. There are however some other studies which suggest that in markets with very short product life cycles , being in the market earlier can be very beneficial.

Strategy 257

Strategy Strategy Technical Review Innovation 257

Brunner

OCTOBER 18, 2023

From this work, we’ve identified several effective ways to run and measure successful marketing and advertising campaigns without using cookies. Consumer Study, the largest, most comprehensive consumer study available. That means a lower cost-per-thousand for advertising impressions and better cookieless targeting accuracy.

Marketing 52

Marketing Data Software Review Survey 52

Brunner

JANUARY 20, 2022

A: I’ve been interested in Brunner since I first learned about the agency while studying advertising in college. A: I studied abroad in Spain. She’s got a creative background and a dream of writing and illustrating a children’s book. Read on to learn more about what keeps Abbie busy! Q: Why did you choose Brunner? A: Creative.

Study 75

Study Creativity Meeting Learning 75

CMOE

MARCH 31, 2021

In a 2020 Glassdoor study, 76% of job seekers found workplace diversity and inclusion to be an important factor in considering employment opportunities. A 2018 study conducted by the Harvard Business Review found that companies with higher-than-average levels of diversity in the workplace had 19% higher innovation revenues.

Software Review 98

Software Review Technical Review Tips Study 98

Strategyzer Innovation

JULY 7, 2020

Currently, the business model of these platforms is based on advertising revenue, which is all about engagement. This means the more of these messages it feeds you, the more clicks it will get, the more advertising revenue. Recently, social media platforms have been heavily criticized for perpetuating false and misleading information.

How To 117

How To Engagement Case Study Study 117

IdeaScale

MARCH 22, 2017

This included nine different channels which included in-person events, meetings, blog posts, newsletters, social media, print media, video, website advertising, on top of the tried and true email. To learn more about the City of Calgary and their myCityInnovation program, download their case study. .

Learning 150

Learning Case Study Ideation Innovation Programs 150

Brunner

OCTOBER 21, 2022

Bots have been an issue since digital advertising started. As it easily integrates with GA, we were able to record all of the interactions and study trends of users coming from LinkedIn and Facebook individually and compare the results. In deciding on a platform (or platforms), we don’t typically think about bots, but we should.

Software Review 75

Software Review Comparison Strategy Strategy 75

eZassi

AUGUST 12, 2021

Broadcast channels rely on retransmission fees on top of advertising revenue to make money. Since more people watch their shows after they are initially broadcast in a commercial-free format, this is also true regarding advertising. Click here to view case studies. No crystal ball is needed.

Case Study 52

Case Study Trends Video Technology 52

Brunner

MARCH 1, 2024

According to the Trust Radius study, 80% of millennials won’t purchase without reading a review. One study found that 91% of millennial consumers are willing to switch brands to one associated with a cause. Purpose-Driven Brands Win Hearts Millennials gravitate toward brands that align with their values.

Marketing 52

Marketing Technical Review Trends Study 52

Innovation in Practice

JANUARY 11, 2021

Results from the University of Oklahoma Study. Researchers from the University of Oklahoma studied the effect of forecasting on idea evaluation and implementation planning. . Both groups were given the task of formulating an advertising campaign for a new product to be evaluated by a panel of judges.

Creativity 52

Creativity Creative Thinking How To Groups 52

Innovation in Practice

JANUARY 11, 2021

Results from the University of Oklahoma Study. Researchers from the University of Oklahoma studied the effect of forecasting on idea evaluation and implementation planning. . Both groups were given the task of formulating an advertising campaign for a new product to be evaluated by a panel of judges.

Creativity 52

Creativity Creative Thinking How To Groups 52

Greatest. Idea. Ever.

AUGUST 11, 2020

We did this at the same time as the launch of a civil rights and racial justice campaign called Stop Hate For Profit, which sought to change online policies around hate speech—in this case, policies at Facebook—by urging companies that regularly purchase digital ads on the platform to withhold their advertising spending for the month of July.

Policies 74

Policies Study Change Data 74

Destination Innovation

DECEMBER 31, 2020

Hsieh studied computer science at Harvard University where he was a member of a prize-winning programming contest team. After graduating Hsieh worked for Oracle Corporation but quit in 1996 after just five months, to co-found the LinkExchange, an advertising network. Tony Hsieh (pronounced Shay) was born in 1973 in Illinois.

Culture 152

Culture Innovation Training Meeting 152

Qmarkets

MAY 18, 2021

Diversity also leads to economic growth, and according to a study from Brown University “the interplay between cultural assimilation and cultural diffusion have played a significant role in giving rise to differential patterns of economic development across the globe.” Organizations are now becoming attuned to this.

Culture 97

Culture Underperforming Technical Team Ideation Idea Management 97

Idea to Value

SEPTEMBER 16, 2016

First author of the study Michael Baym also noted: “What we saw suggests that evolution is not always led by the most resistant mutants. Senior study investigator Roy Kishony, of HMS and Technion, had seen a digital billboard advertising the 2011 film “Contagion,” a grim narrative about a deadly viral pandemic.

Video 100

Video Study Examples Design 100

CMOE

JUNE 13, 2019

A company invests its money and resources into advertising, research and development, social media, partnerships, technology, security, and much more. A study of 400 major businesses discovered that poor communication that results in employees’ efforts and talents being misdirected costs organizations millions of dollars each year.

Underperforming Technical Team 67

Underperforming Technical Team Training Culture Study 67

Brunner

OCTOBER 3, 2019

When it comes to social media advertising, influencer marketing isn’t a new concept—especially for the Millennial and Generation X consumer. In a study conducted by the McCarthy Group , 84% of Millennials stated that they did not like or trust traditional advertising. Wondering about the power of influencer marketing?

Marketing 53

Marketing Engagement Groups Study 53

Tullio Siragusa

JULY 25, 2022

According to a study conducted by MIT Sloan Management Review and Deloitte, over 60% of executives say that data-driven decision-making is “critical” or “very important” to their success. A recent study by Forbes Insights found that data-driven innovation is the key to success for B2B tech companies.

Data 118

Data Creativity Technical Review Innovation 118

The Human Factor

JUNE 28, 2021

Several educational materials will explain to you ‘how to be successful’ Feel free to study these as some are from people who have great personal experiences searching for success. . For your business to reach the targeted audience, you need to advertise it effectively. Be Courageous. Have a Marketing Strategy.

Tips 36

Tips Trends Study Marketing 36

Destination Innovation

APRIL 7, 2018

Larry was a precocious child and went on to study Business and Computer Science at his parent’s University. They believed that the key to gaining traffic and advertising was to add more content. They called their son Lawrence though he was known as Larry. A lot of them told us, “Search is not that important.”

Innovation 194

Innovation Project Analysis Tools 194

Innovation 360 Group

MARCH 29, 2015

I was actually going to write about a study by Computer Scientists at Carnegie Mellon University, on how much geo data Android apps actually collect. Sadeh, a Carnegie Mellon professor who co-authored the study. I read it and decided I need Levi’s jeans, and perhaps some vintage ads on the walls of our hallway. asked Norman M.

Study 40

Study Data Creativity Design 40

Idea to Value

SEPTEMBER 8, 2017

And especially over the past century, a proliferation in books, lessons and case studies about successful innovations which all business people can learn from. What previously would have taken years of study at a university or MBA programme can now be instantly available for every entrepreneur, upstart, established business or mompreneur.

Case Study 101

Case Study Video Study Creativity 101

The Human Factor

AUGUST 19, 2020

If you are pursuing a career as a real estate agent, you will have to study to get a diploma. 3- Study the market. It’s vital that you study the local property market extensively. Continue to study the market and ensure that you are up to date with pricing trends. . Get to know the area that the properties are located in.

Tips 36

Tips Marketing Study Trends 36

Destination Innovation

MARCH 27, 2017

Here are three: Two young men, Paul Gaye and Steve Reeves, wanted to get jobs in London advertising agencies but in a time of recession there were few opportunities and the boys had no experience. They are trying to get into advertising and I hear you are good at that.’ The result was twin boys, Steve and Paul. An Amazon.co.uk.

Marketing 50

Marketing Case Study Creativity Examples 50

Boxes and Arrows

OCTOBER 29, 2013

Each of the stimuli used in the study had two versions–an original and a modified one. Below, we describe further and illustrate those phenomena with the examples from our study. 2 One can often observe in eyetracking studies that users tend to skip this kind of content, without making even the slightest attempt to read it.

Study 91

Study Examples Marketing Engagement 91

Brunner

MAY 31, 2019

Some stop advertising. In essence poor Phineas becomes a metaphor for advertising in harder economic times. In a head-to head study of emotional appeal vs. rational content, advertising campaigns featuring emotional content performed twice as well as the rational. Create an advantage. A brand can be linked to many.

Marketing 40

Marketing Technical Review Company Creativity 40

Thinkers360 - Thought Leader Interviews

APRIL 18, 2024

Highlighted Content : Introducing the Webex app for Ford and Lincoln’s new in-vehicle digital experience , Global Hybrid Work Study | Employee Insights, In-Office Challenges, and the Role of AI. com For advertising and sponsorship opportunities, please contact info@thinkers360.com But employee expectations have dramatically shifted.

Marketing 52

Marketing Artificial Inteligence Meeting Video 52

Brunner

SEPTEMBER 21, 2020

According to a study conducted by Advertiser Perceptions and MightyHive , less than 5% of marketers say they’ve yet to realize 80% or more of the? potential of their first-party data. Is your CPG brand one of them?

Data 76

Data Creativity Marketing Agile 76

Brunner

JUNE 10, 2021

It sounds like a prestigious and fun place to work and learn about the marketing and advertising industry. . A: Advertising and Public Relations with a minor in Studio Art . A: I am studying marketing and pursuing certificates in International Business, Leadership & Ethics and Public & Professional Writing. .

Marketing 40

Marketing Meeting Learning Industry 40

IM Insights

MARCH 17, 2022

11:00) Customer Acquisition Cost means how much money it takes a business to bring someone in and turn into a customer such as word of mouth, paid advertising, sales team, and so on. Lifetime Value is a measure of gross profit a business earns from a customer over time. High retention . (47:30)

How To 52

How To Underperforming Technical Team Case Study Entrepreneurship 52

Daniel Burrus

MAY 18, 2022

Case Studies: Either/Or and the Shift to Both/And. Having explored it above, let’s look at two industry case studies that have long held to an either/or mentality and how a shift to a both/and mindset would transform their products, processes, or services. Higher Education.

Trends 67

Trends Case Study Industry System 67

Leapfrogging

JULY 29, 2015

Looking further back, American advertisers began using Christmas in July themes to promote summertime deals and sales as early as 1950 – stemming from the fact that most retailers tended to sell Christmas goods around July to make room for new holiday inventory. Target has held a “Black Friday in July” event since 2010.

LEAN 100

LEAN Innovation Video Study 100