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Creative people are more likely to cheat

Idea to Value

This was based on a number of different experiments: Workers in an advertising agency who reported their own job required high levels of creativity, and their managers also considered creative, were more likely to align themselves with survey questions indicating dishonesty (like stealing office supplies).

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Emotional advertising can lift sales as much as 23%, but marketers are missing the mark

Brunner

After more than 40 years in marketing and advertising, Louis Sawyer, the chief strategy officer for ad agency Brunner, has come to believe that we are defined by the brands we choose to buy. Originally published in Atlanta Business Chronicle. By Mary Johnson – Contributor. Yet many businesses don’t tap the potential.

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The Evolution of Social Media: How Chatbots are Transforming Communication and Interaction

Acuvate

It will cover the ways chatbots are improving social media engagement, automating customer service, improving marketing and advertising efforts, and enhancing the overall customer experience. Use cases of chatbots in social media engagement include providing product recommendations and conducting surveys.

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Join our FutureWorkforce Online Community

100%Open

We have had a big boost to the prizes on offer since we first advertised the community, we now have a £6000 prize fund. For each survey or poll, we will offer twenty x £5 Amazon Vouchers as a prize draw. For each survey or poll, we will offer twenty x £5 Amazon Vouchers as a prize draw. 1) Go through a short survey here.

Survey 105
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Concerned about cookieless marketing? Consider these effective alternatives for targeting and audience tracking 

Brunner

From this work, we’ve identified several effective ways to run and measure successful marketing and advertising campaigns without using cookies. In that same survey, nearly three out of 10 respondents shared concern about losing third-party data that’s collected by certain types of internet cookies.

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Executives Need to Invest in Understanding the Customer Experience

Harvard Business Review

Only half of chief executives are confident they are able to provide high-quality digital experiences to customers, according to a new survey.

Survey 114
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Marketing When Budgets Are Down

Harvard Business Review

Gartner’s annual survey of hundreds of CMOs charts the evolution of marketing spending over recent history, offering guidance for how enterprise leaders can deliver results and build the capabilities to fuel growth in a time of less. It’s tough to see a significant increase in marketing budgets in the near term.

Marketing 100