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Navigating the Pitfalls of Google’s Performance Max for Online Advertising

Brunner

Brunner Recommends Rigorous Testing Before Going with ‘PMax’ Google launched Performance Max in late 2021 with lots of fanfare about the benefits of AI-powered online advertising. We recommend that advertisers exercise caution using PMax, and we’re not the only ones. More than two years later, reviews are mixed.

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This legendary 1947 letter on the lack of creativity in advertising is even more true in 2016

Idea to Value

A major issue around advertising and marketing nowadays is that there is a drive to “learn and perfect” it. Apparently this has been an issue going all the way back to the start of the advertising age, two years after World War 2 in 1947. There are a lot of great technicians in advertising. They know all the rules.

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Combatting Programmatic Ad Fraud: A Success Story Using FouAnalytics

Brunner

If your brand is running programmatic advertising campaigns, you’re right to worry that your media dollars are being wasted due to fraudulent activity like bots and made-for-advertising websites. For advertisers, it’s the stuff of ad spend nightmares. We’re seeing success.

Tools 52
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Weird And Wonderful Places Companies Have Found To Advertise

The Human Factor

Coming up with new places to advertise isn’t easy. Here are some of the weird and wonderful places have found to advertise: . Most people do their best to avoid walking through public sewer systems. And because of this, they’re ripe advertising territory. Remarkable! Ice Rink Polishers. Airline Tables.

Company 36
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Cui bono?

Idea to Value

Did your advertising agency suggest it is time for a brand refresh after your new product didn’t fly off the shelves? Did a technology supplier suggest you upgrade your systems to the newest version, even if you current version still works? Would they benefit from the revenue of such a big new project? How much will they benefit?

Analysis 286
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GLIDE: The new “creative” Artificial Intelligence which can compete with human graphic designers and artists

Idea to Value

So not only can you simply type what you want to exist in the image, you can even use the system to edit existing images using text commands, and result in edited images that look like they came directly out of photoshop. Researchers recently released the journal paper describing how they trained an AI model with 3.5

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Seth Godin – The Song of Significance: Podcast E165

Idea to Value

Seth does not write his blog for advertisers 00:07:45 – The smallest viable audience gives you freedom 00:09.45 – Is it worth trying to convince skeptics of your ideas. Shun the non-believers. The value of facts vs stories 00:12:15 – The Song of Significance: What is the best job you ever had?