Shifting budgets from advertising to innovation
AUGUST 30, 2016
The reason I'm tired about hearing about VR and autonomous vehicles is that they are overhyped technologies that don't yet solve important problems. And this is one of the biggest challenges that innovation faces: creating shiny new technologies that are interesting but don't solve society's challenges or problems. We can ask ourselves a few questions about VR and self-driving cars, as examples of overhyped technologies.