Why B2B Marketers Were More Innovative 10 Years Ago

Brunner

During a recent perusal through the archives, I noticed that in the B2B space, we were talking about, and doing, some very forward-looking things a decade ago — long before “digital transformation” came into vogue. Around 2009, I was asked for my top trends related to B2B marketing. So, keeping all of that in mind, and with all of the technology available today, why isn’t B2B marketing more innovative now? Originally published in MediaPost.

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An Innovation Minute with Gregg Fraley

Gregg Fraley

Qualitative Research in B2B. The message of this edition of An Innovation Minute is simple: Use of qualitative research techniques in business to business companies (B2B) is woefully under-utilized. Edition #2 of An Innovation Minute. With Host, Gregg Fraley.

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Get Ready to Win in 2018

The Human Factor

If you operate in the B2B sector, talk about how you help customers solve problems and run their businesses more effectively. 5 – Keep working on strategic agility. agility destination modeling goals Holly G.

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The Dwindling Shelf Life of Market Insights?—?And What To Do About It

New Markets Advisors

including both B2B and B2C customers?—?are The other key reason to maintain stable Jobs research is that it allows teams to be more agile. market-research agile innovation jobs-to-be-done customer-insightThe Dwindling Shelf Life of Market Insights?—?And

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How To Build Data-Informed Products

Speaker: Tim Herbig, Director, iridion

As a product manager, you probably know specific ways to gather data to inform your product decisions, like the ever-popular A/B test. But as they say, you wouldn't put a round peg in a square hole. What about the times when it doesn't make sense to A/B test, because you have too small a sample size? Do you just do it anyway, because your company's product culture requires that you have those numbers? Tim Herbig will share his hands-on approach to working with analytics in agile product management. Tim will discuss the line between being data-informed versus data-driven. The audience will leave with an analysis toolkit filled with the right data tools for every scenario. Data validation won't be an issue again.

Digital Technology MoshPit

Gregg Fraley

All frameworks (Agile, Lean, CPS, Design Thinking, Stage-Gate) require people to come up with fresh ideas, and MoshPit has a new and better way to do that. New Service Offering for Digital Technology Innovation. Discover Ideas for Long Term and Tactical Innovation Projects.

Digital Innovation Units: Recommendations, Trends and Conclusions

Integrative Innovation

For deep tech programs in the B2B area , accelerators have to set themselves up even more purposefully – because the startups expect accordingly competent contacts, free space and resources.

Key Innovation Issues for 2016 and Beyond

Integrative Innovation

Operating in unpredictable environments relies on an agile organization , following an adaptive, evolutionary and more bottom-up approach, resembling complex adaptive systems, e.g. in biology. The B2B marketplace has also been slow to catch on.

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16 Creative Thinking Questions from the Most Innovative Companies

BrainZooming

In the spirit of the first Agility question below, rather than trying to imagine questions from across all the companies listed, we limited the focus to creative thinking questions inspired by the top ten most innovative companies’ innovation journeys and priorities. Agility.

Innovation That Transforms Us

100%Open

Adam Timlett, PPL: Agile techniques produce turbulence and transform easier. Adrian Wong, Decidedly: What to use instead of Lean Startup in the B2B market. 100%Open Spring Union Report. Given that our Spring Union was hosted on the night before Brexit was supposed to happen we weren’t hopeful of either great numbers or maximum attention! Happily we were proved wrong on both counts with 80 Unionistas turning up, 9 excellent 5 minute presentations and a real buzz afterwards.

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The Business Model of the Future Is People-to-People

Tullio Siragusa

This is why the cloud is growing so fast, because it allows companies to be nimble in changing the moving parts sort of speak in an efficient way and with agility. The Business Model of the Future Is People-to-People.

B2C 95

How do we measure success in our digital transformation? A journey of discovery

Paul Hobcraft

The initiative for this building of a Siemens Influencer Community is driven within Siemens Communications Group, where Clarissa Haller (@clarissahaller) outlined her vision of this in an article, providing some of the opening values in forming an influencer engagement group in B2B.

4 Resources for Growing and Transforming Your Enterprise

Moves the Needle

Why We Love It: In this interview with Alicia Tillman, CMO of SAP , she explains how B2B companies work in support of customer-driven goals. Read It Here [ARTICLE] How Large Enterprises Are Becoming More Agile and Saving Millions. Using this type of strategy, any team can be agile.

Qmarkets & Amer Sports – An Innovative Partnership that Created Unprecedented Employee Engagement

Qmarkets

Amer Sports is a large, international, Nasdaq-Helsinki-listed sporting goods company with both B2B and B2C focus in 34 countries.

B2C 70

How law firms can benefit from innovation management platform

Idea Drop

Such a platform facilitates the capture and curation of ideas , whilst encouraging collaboration and an agile approach. We are beginning to see more diversity in structure across the industry and this has brought innovation into the spotlight.

Improving Product Management in 2016; Product Management Podcast

Mike Shipulski

We had a good discussion that touched on some trending topics like how product managers can work effectively in agile, product management and product marketing, and the relationship between product management and user experience. Those are all compiled on the episode summary page , though I’ve included them below as well: Product Manager vs. Product Owner in Agile: One Person or Two? What is Marketing to Do When Product Management Goes Agile? prodmgmt #agile #prodmktg.

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Déjà vu all over again: Corporate innovation is stuck in a rut

The Future Shapers

I think that B2C provides more focus and discipline for innovators because of the proximity to end customers and the insights that proximity produces that many business to business (B2B) companies lack. This isn’t to say that B2B companies don’t innovate; rather they often lack visibility or insight into their customer’s customer and thus feel it is difficult to innovate beyond lower cost.

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Top 7 Business Innovation Trends for 2017

Qmarkets

Plus, they can utilize suitable B2B software solutions such as CRM, project management, collaboration software etc. Companies need to use fresh thinking and innovation to boost their business growth.

5 Excuses of Companies that Don’t Innovate (And How to Overcome Them)

Moves the Needle

To start, they need to be closer to their customers, be more agile, act bolder. This doesn’t work in b2b. Customer Development came from b2b.). “We’re too big.” “We’re We’re not a startup.” “We’re We’re not ready.” “We We have the wrong culture.” “We We acquire innovation.”.

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Top 7 Business Innovation Trends for 2017

Qmarkets

Plus, they can utilize suitable B2B software solutions such as CRM, project management, collaboration software etc. Companies need to use fresh thinking and innovation to boost their business growth.

5 Excuses of companies that don't innovate (and how to overcome them)

Moves the Needle

To start, they need to be closer to their customers, be more agile, act bolder. This doesn’t work in b2b. Customer Development came from b2b.) “We’re too big.” “We’re We’re not a startup.” “We’re We’re not ready.” “We We have the wrong culture.” “We We acquire innovation.” Although every organization faces unique challenges, we see the same excuses repeatedly why established enterprises can’t do “real” innovation.

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Amazon’s Secret Weapon: Being Anticipatory

Daniel Burrus

From the beginning, Amazon has used an anticipatory strategy rather than a reactive or agile strategy, unlike most of its competitors. Growing B2B E-commerce. On the surface, it’s easy to see why people jump to the conclusion that the key to Amazon’s success is being agile, responding to change faster than anyone else. it’s clear that agility would not provide that capability. In many ways it seems impossible that Amazon has been in business for more than 20 years.

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5 Innovation Trends of 2018 that will Disrupt the Corporate Landscape in 2019

Qmarkets

Amplifying Agility via Corporate-Startup Collaboration. 2018 has very much been a year of “epic partnerships”. The Avengers teamed up with the squad from Guardians of the Galaxy to face down Thanos. Prince Harry finally tied the knot with Meghan Markle.

How to Incorporate Client Feedback into Your Product Roadmap and Plan for Iteration

AureaWorks

Feedback is the Basis of Agile Management. Agnes Roche , producer for Warner Brothers Games, says that many agile teams follow all of the steps in management — from sprint planning to daily standups — but seem to forget to loop in the client.

You Are Being Digitally Disrupted – Do Something About It

The Inovo Group

Consider a large, multi-national, B2B company [1] with multiple business units making a variety of different physical products that require world-class technology and significant capital assets.

Value Stream Discovery: What to test & how to measure [Airbnb example]

Moves the Needle

Similar tools have been around for ages, by the way; used in lean manufacturing processes, Agile, kanban, scrum, etc. Those steps might correlate to a classic b2b sales funnel. There are tons of tools and frameworks, why a new one?