Tullio Siragusa
NOVEMBER 6, 2023
AI Meets Design Thinking: Crafting a People-Centric Business Future Imagine this — a customer service agent can deeply empathize with a frustrated customer because an AI assistant analyzed the customer’s tone and background to provide insights ahead of time. We transitioned from B2B or B2C to P2P. But what drove this change?
Gregg Fraley
JULY 10, 2019
Qualitative Research in B2B. The message of this edition of An Innovation Minute is simple: Use of qualitative research techniques in business to business companies (B2B) is woefully under-utilized. Qualitative techniques are usable within frameworks like Design Thinking, Agile, Lean, and CPS. Click here to view.
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Gregg Fraley
AUGUST 1, 2018
All frameworks (Agile, Lean, CPS, Design Thinking, Stage-Gate) require people to come up with fresh ideas, and MoshPit has a new and better way to do that. GFi has worked with a diverse set of organizations, including: start-ups, Fortune 500 companies, non-profits, consumer goods, and B2B manufacturers.
Moves the Needle
MAY 16, 2016
To start, they need to be closer to their customers, be more agile, act bolder. Form a monthly meetup (like a happy hour) for all employees interested in design thinking and lean startup ideas. This doesn’t work in b2b. Customer Development came from b2b.) Most big companies struggle to compete in existing markets.
mjvinnovation
JULY 16, 2020
The truth is that given the volatility and uncertainty of the times we’re living in (and the fact that we are not psychic) no one really knows exactly how these B2B and B2C ecosystems will fare out. A new B2B landscape. So then, how do we stay agile and relevant to our customers and consumers?
Moves the Needle
MAY 12, 2016
To start, they need to be closer to their customers, be more agile, act bolder. Form a monthly meetup (like a happy hour) for all employees interested in design thinking and lean startup ideas. This doesn’t work in b2b. Customer Development came from b2b.). This means everyone. “We need more big ideas!
Qmarkets
SEPTEMBER 26, 2018
Amplifying Agility via Corporate-Startup Collaboration. working collaboratively on a diagram that ‘maps out’ what customers might think, feel, say, or do in response to a marketing initiative– has long been the principle tool for anticipating key behavioural shifts. Let’s dive in! Ideating On-The-Go with Mobile-Centric Technologies.
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