Why B2B Marketers Were More Innovative 10 Years Ago


During a recent perusal through the archives, I noticed that in the B2B space, we were talking about, and doing, some very forward-looking things a decade ago — long before “digital transformation” came into vogue. Around 2009, I was asked for my top trends related to B2B marketing. I was also passionate about mobile video as a way to create impactful content, mobile-first approaches to customer journeys and gamification for engagement. Originally published in MediaPost.

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Qmarkets & Amer Sports – An Innovative Partnership that Created Unprecedented Employee Engagement


Amer Sports is a large, international, Nasdaq-Helsinki-listed sporting goods company with both B2B and B2C focus in 34 countries.

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How do we measure success in our digital transformation? A journey of discovery

Paul Hobcraft

It is where there are engagements in deeper meaning and relationship growing, that can only emerge from sharing perspectives. We have two perspectives for this community to thrive in, the insiders working within a business like Siemens, and those outside, looking in, mutually engaging.

Digital Innovation Units: Recommendations, Trends and Conclusions

Integrative Innovation

For deep tech programs in the B2B area , accelerators have to set themselves up even more purposefully – because the startups expect accordingly competent contacts, free space and resources.

Get Ready to Win in 2018

The Human Factor

If you operate in the B2B sector, talk about how you help customers solve problems and run their businesses more effectively. Encourage everyone on your senior management team to engage in this process every morning. 5 – Keep working on strategic agility.

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The Dwindling Shelf Life of Market Insights?—?And What To Do About It

New Markets Advisors

including both B2B and B2C customers?—?are The other key reason to maintain stable Jobs research is that it allows teams to be more agile. Sometimes it’s necessary to engage in costly, time-consuming research; other times, it’s not. The Dwindling Shelf Life of Market Insights?—?And

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Digital Technology MoshPit

Gregg Fraley

The session is engaging, highly kinesthetic, intense, fun, demanding — and highly productive. All frameworks (Agile, Lean, CPS, Design Thinking, Stage-Gate) require people to come up with fresh ideas, and MoshPit has a new and better way to do that.

Key Innovation Issues for 2016 and Beyond

Integrative Innovation

Recent research has confirmed successfully disrupting as well as outperforming companies to be significantly more engaged in business model innovation. Co-Innovation and startup engagement. Another way is to “outsource” exploration through external engagement with startups.

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16 Creative Thinking Questions from the Most Innovative Companies


In the spirit of the first Agility question below, rather than trying to imagine questions from across all the companies listed, we limited the focus to creative thinking questions inspired by the top ten most innovative companies’ innovation journeys and priorities. Agility.

4 Resources for Growing and Transforming Your Enterprise

Moves the Needle

Once you’ve identified these factors, she guides you through designing roles that maximize engagement and learning. Why We Love It: In this interview with Alicia Tillman, CMO of SAP , she explains how B2B companies work in support of customer-driven goals.

How law firms can benefit from innovation management platform

Idea Drop

Companies that are engaged in these more up-to-date technological practices are in a far better position to stamp out their competitors. Such a platform facilitates the capture and curation of ideas , whilst encouraging collaboration and an agile approach.

Déjà vu all over again: Corporate innovation is stuck in a rut

The Future Shapers

I think that B2C provides more focus and discipline for innovators because of the proximity to end customers and the insights that proximity produces that many business to business (B2B) companies lack. This isn’t to say that B2B companies don’t innovate; rather they often lack visibility or insight into their customer’s customer and thus feel it is difficult to innovate beyond lower cost.

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Top 7 Business Innovation Trends for 2017


Plus, they can utilize suitable B2B software solutions such as CRM, project management, collaboration software etc. They are utilizing omnichannel and digital communication mediums to engage their customers and offer them what they want.

Top 7 Business Innovation Trends for 2017


Plus, they can utilize suitable B2B software solutions such as CRM, project management, collaboration software etc. They are utilizing omnichannel and digital communication mediums to engage their customers and offer them what they want.

5 Innovation Trends of 2018 that will Disrupt the Corporate Landscape in 2019


Corporations are increasingly looking to pioneering new technologies to increase employee engagement and expand their market base. Amplifying Agility via Corporate-Startup Collaboration. 2018 has very much been a year of “epic partnerships”.

Value Stream Discovery: What to test & how to measure [Airbnb example]

Moves the Needle

Similar tools have been around for ages, by the way; used in lean manufacturing processes, Agile, kanban, scrum, etc. Those steps might correlate to a classic b2b sales funnel. They might also think of different ways to engage customers in between bookings to measure engagement.

How to Incorporate Client Feedback into Your Product Roadmap and Plan for Iteration


Feedback is the Basis of Agile Management. Agnes Roche , producer for Warner Brothers Games, says that many agile teams follow all of the steps in management — from sprint planning to daily standups — but seem to forget to loop in the client.