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Why B2B Marketers Were More Innovative 10 Years Ago

Brunner

During a recent perusal through the archives, I noticed that in the B2B space, we were talking about, and doing, some very forward-looking things a decade ago — long before “digital transformation” came into vogue. Around 2009, I was asked for my top trends related to B2B marketing. — Out of necessity, we were more inventive.

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Qmarkets and OmniStrada Partner to Empower Asian Businesses with Continuous Improvement Culture & Capabilities

Qmarkets

.” The partnership between OmniStrada and Qmarkets aims to drive continuous improvement and innovation in Asia, resulting in improved efficiency and productivity, increased competitiveness, cost savings, improved quality, innovation, and employee engagement and retention. But it doesn’t have to be so hard.

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Qmarkets & Amer Sports – An Innovative Partnership that Created Unprecedented Employee Engagement

Qmarkets

Amer Sports is a large, international, Nasdaq-Helsinki-listed sporting goods company with both B2B and B2C focus in 34 countries. From mobile innovation solutions to analog internal marketing, gamification, and employee meeting spaces, read our case study to learn all about Amer Sports' approach to innovation today. Who Are Amer Sports?

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16 Creative Thinking Questions from the Most Innovative Companies

BrainZooming

In the spirit of the first Agility question below, rather than trying to imagine questions from across all the companies listed, we limited the focus to creative thinking questions inspired by the top ten most innovative companies’ innovation journeys and priorities. How is our B2B brand dramatically changing individuals’ lives?

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How do we measure success in our digital transformation? A journey of discovery

Paul Hobcraft

It is where there are engagements in deeper meaning and relationship growing, that can only emerge from sharing perspectives. We have two perspectives for this community to thrive in, the insiders working within a business like Siemens, and those outside, looking in, mutually engaging.

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7 Benefits of Connected Services Organizations

Planview

As such, they have the capacity to work in an Agile manner, and as necessary tweak or re-invent business processes that replace complexity with simplicity — and ultimately improve customer experiences. Naturally, employees who are happier and more engaged are also more productive and efficient! Improved Revenue. ASC606 and IFRS15 ).

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4 Resources for Growing and Transforming Your Enterprise

Moves the Needle

Once you’ve identified these factors, she guides you through designing roles that maximize engagement and learning. Why We Love It: In this interview with Alicia Tillman, CMO of SAP , she explains how B2B companies work in support of customer-driven goals. How Large Enterprises Are Becoming more Agile and Saving Millions.