Why B2B Marketers Were More Innovative 10 Years Ago
MAY 29, 2019
During a recent perusal through the archives, I noticed that in the B2B space, we were talking about, and doing, some very forward-looking things a decade ago — long before “digital transformation” came into vogue. Around 2009, I was asked for my top trends related to B2B marketing. I was also passionate about mobile video as a way to create impactful content, mobile-first approaches to customer journeys and gamification for engagement. Originally published in MediaPost.