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Social Networks and Big Data: the best strategy for getting to know your customers

mjvinnovation

This is because the volume of daily data produced in these virtual environments is a real gold mine for companies prepared to prospect for it. Keep reading to understand how you can benefit from the combination of Social Networks + Big Data. Social Networks: the gold mine of data. What are they interested in?

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Recognizing the Building Blocks of Innovation

Paul Hobcraft

Over the years, so much has improved and understood by the explanations, case examples, suggestions, clarifications and ways they were “built into” the individual innovation processes that each company chose to construct their innovation process. These tools and techniques enable ideation, validation, design-build and scaling.

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Infographic – 5 trends that will revolutionize the energy market in the next few years

mjvinnovation

Is your company aligned with the new direction that the energy market is heading towards? Energy market: the future is knocking. To win over 100% of their digital consumers, companies must become increasingly agile and innovative. An Open Energy scenario arises in which micro markets become possible.

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From end to end: why the union of Design Thinking and Agile has been so successful

mjvinnovation

Where DT can’t reach, Agile can compensate and vice versa. Agile: Make Tangible and build. Since you have a well-defined idea (through Design Thinking), Agile will clear a path towards your idea by removing obstacles that stand in your way. Agile: you do not make Agile; you become Agile.

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Scale gives way to speed

Jeffrey Phillips

As more and more of the supporting infrastructure (HR/IT/Finance/etc) can be acquired as a service, companies don't need to achieve scale to achieve profitability, or to crowd out other competitors. Scale is giving way to agility, speed and customer experience. Speed, agility and insight matter more.

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What are the new marketing roles?

mjvinnovation

No matter what segment of the market your company operates in, marketing is experiencing a revolution right now. In this article, we will shed some light on the new roles of Marketing. Marketing far beyond customer attraction and retention. Marketing far beyond customer attraction and retention.

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Data-Driven Mindset: how to implement data culture in your company?

mjvinnovation

It is embedded within the company’s DNA, it is the way they carry out their processes. Data Culture goes far beyond a strategy that simply guides a company’s data. It is a mindset that directs professionals in an organization to see value in the information built from the data. Data Science.

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