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Social Networks and Big Data: the best strategy for getting to know your customers

mjvinnovation

This is because the volume of daily data produced in these virtual environments is a real gold mine for companies prepared to prospect for it. Keep reading to understand how you can benefit from the combination of Social Networks + Big Data. Social Networks: the gold mine of data. And Big Data is the tool for the job. ?

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Recognizing the Building Blocks of Innovation

Paul Hobcraft

The tool and techniques that stand out for me, in their contribution, value and my use have been, in no specific order, cover the jobs-to-be-done , ten types of innovation, crossing the chasm , blue ocean, business model canvas and value proposition canvas, building core competencies , lean start-up, agile and design sprints.

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From end to end: why the union of Design Thinking and Agile has been so successful

mjvinnovation

Where DT can’t reach, Agile can compensate and vice versa. Agile: Make Tangible and build. Since you have a well-defined idea (through Design Thinking), Agile will clear a path towards your idea by removing obstacles that stand in your way. Agile: you do not make Agile; you become Agile.

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Infographic – 5 trends that will revolutionize the energy market in the next few years

mjvinnovation

Is your company aligned with the new direction that the energy market is heading towards? Energy market: the future is knocking. To win over 100% of their digital consumers, companies must become increasingly agile and innovative. The 5 technologies that will revolutionize the energy market in the coming years: 1- Blockchain.

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What are the new marketing roles?

mjvinnovation

No matter what segment of the market your company operates in, marketing is experiencing a revolution right now. In this article, we will shed some light on the new roles of Marketing. Marketing far beyond customer attraction and retention. Marketing far beyond customer attraction and retention.

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Scale gives way to speed

Jeffrey Phillips

Scale is giving way to agility, speed and customer experience. Speed, agility and insight matter more. As virtually any company can enter almost any market in little or no time, relying on outsourced IT, Human Resources and other services, new companies will be able to explore and experiment with widely different business models.

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The future interplays between design thinking, technology and AI

Paul Hobcraft

New analytics approaches powered by artificial intelligence (AI) can identify real-time data patterns, helping anticipate trends and inform decision-making. Moving to the edge : Organizations are becoming more agile by adopting an “edge” approach. Empathy : Empathy is the ability to understand and share the feelings of others.