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Examples of Lateral Thinking in Marketing

Destination Innovation

In the UK there are several price comparison sites for services such as car or house insurance. It can then yield widespread coverage and sends a message that you are agile and bold. Brand marketing offers tremendous scope for lateral thinking. How can you differentiate yourself?

Marketing 260
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Are you Ready to use this Economic Downturn to Become Recession Proof?

Daniel Burrus

2019 was a completely different world in comparison to 2020 and beyond, and even as we have weathered the storm in one way or another, every day has become a question mark for many across all industries. We want to be agile, reactionary, and cautious — It is a primordial instinct in many. But how can you tell when it is needed?

Agile 78
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Navigating the Shift from Project to Product: A Map for Success 

Planview

In the dynamic world of technology, where the pace of change is relentless and the demand for agility is non-negotiable, how do enterprises ensure they’re on the path to success? It’s a paradigm shift that promises reduced time-to-market, heightened agility, and an unwavering focus on delivering value.

Project 69
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Innovative Strategies for Effective R&D Budgeting

Innov8rs

It’s a task that’s typically both strategic - aligning R&D investments with corporate goals and market opportunities - and cultural, as the organization embraces more agile and responsive budgeting practices. Peer benchmarking also requires available, accurate data and for comparisons to be made with similar companies only.

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Building an Agile & Innovative Organization

Idea to Value

To get the outcomes the executives are expecting from innovation, they’d need to build an agile organization where innovation happens at scale. As so many organizations are embarking on this journey towards becoming more innovative and agile, there’s unfortunately a lot of fake agile and innovation theater out there.

Agile 302
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At the digital transformation and innovation crossroads

Jeffrey Phillips

And what happens when corporations with business models and structures and governing capabilities built for slower change and market dominance meet the agile, nimble competitors and shifting customer expectations at this unexpected crossroads? The conditions and circumstances did.

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Innovation Management Software: Connect Creativity and Collaboration

Planview

No matter how you get work done, whether it’s Agile, traditional waterfall, Lean, or something in between, organizations must be able to establish an innovation culture where ideas are collected, evaluated, prioritized, and then turned into amazing products, services, and efficiencies that your business and your customers want.