Next Generation Technology for the Agile Enterprise
AUGUST 13, 2019
For example: How to allocate marketing spend across products, geographies, and customer segments to different marketing programs/channels in order to best optimize a marketing strategy. What marketing or pricing offers to make different cohorts of customers based on the specific strategy for the context of that customer (segment, product relationship, geography, etc.). A (very) brief history of enterprise technology. Technology Enablers.