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Pace of Innovation – The Ultimate Competitive Advantage

Idea to Value

When we think of a business having a competitive advantage, we still tend to think of traditional economic moats such as a low-cost structure, economies of scale, or perhaps a more intangible moat like a strong brand. Battery technology is the perfect example.

Next Generation Technology for the Agile Enterprise


For example: How to allocate marketing spend across products, geographies, and customer segments to different marketing programs/channels in order to best optimize a marketing strategy. What marketing or pricing offers to make different cohorts of customers based on the specific strategy for the context of that customer (segment, product relationship, geography, etc.). A (very) brief history of enterprise technology. Technology Enablers.

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Discover how Agile revolutionized MJV Marketing


The above quote is just one of the numerous motivational phrases scattered in frames here at MJV Marketing. Our marketing team has grown a lot over the years. By dealing with requests from several sectors of the company, acting as an internal agency and executing the entire marketing strategy, the prioritization of demands was always complicated. MJV Marketing: A World of Challenges. An Agile Coach for Agile Marketing. The new rites of Marketing.

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How to be More Agile as Competitive Advantages Fade

New Markets Advisors

For years, Columbia Business School professor Rita McGrath has been telling us that the traditional strategy of finding and exploiting a sustainable competitive advantage is becoming outdated. The world is evolving too quickly for competitive advantages to last for a meaningful amount of time. While the value of leveraging your organization’s competitive advantages isn’t gone, it is diminishing. The breadth of its user base is certainly a competitive advantage.

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Agile tools for remote teams


Agile helps manage teams by offering greater operational flexibility, resulting in a competitive advantage. Agile practices also result in the following: Reduction of bureaucracy and micro-management in projects. Reduced go-to-market time for projects, products, or services. Learn more: Remote team management: how agile practices can help! Agile tools for remote teams. Confira o post: Agile tools for remote teams em MJV Technology & Innovation.

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4 Ways Agility Protects the Status Quo (And 5 Reasons Anticipation is Better)

Daniel Burrus

Agility is one such strategy—the often vaunted capacity to react to change as quickly as possible to address problems and changing market conditions. Does that make agility an extinct dinosaur? Why Agility Is No Longer Enough. Agility needs to be balanced with a new key strategy—becoming #Anticipatory. Countless organizations have long prized agility as the best way to deal with the speed of change and disruption. Being agile would not have helped.

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Agility Levels the Playing Field. Anticipation Changes the Game.

Daniel Burrus

To jump ahead with both confidence and lower risk, you will need more than agility. Reading about how others approach the global market can be equally intriguing and frustrating. What was number one on the list of attributes central to effective global market leadership? Agility. Agility serves an important role helping companies react quickly to unforeseen change. Agility without learning to Anticipate has trouble doing that.

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Developing an agile innovation strategy

Idea Drop

Agile project management involves dividing tasks into short phases of work, or ‘sprints’, with continuous reassessment and adaptation of plans. Stemming from the word agile, meaning to move quickly and easily, it is no surprise that such a methodology goes hand in hand with innovation. Yet this discernible link is too often overlooked and it is exactly this refusal to acknowledge the compatibility of innovation and agile processes that frequently leads to innovation failures.

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Digital technology is changing the innovation ‘game’

Paul Hobcraft

Digital technologies are beginning to have a real impact on the methods, approaches, and rates of our innovation outputs. Social technologies are giving us real-time understanding. Technology in all its forms is altering the innovation game but are we adapting to this radical change potential? Markets continue to have even greater uncertainty and we need to respond in very different, faster, well-informed ways.

UX for banking: journey + usability + technology


This is an experience design process that plans, identifies, and subscribes to the implementation of the necessary value differentials that a brand requires to create a sustainable competitive advantage. Fintechs have in their DNA the perfect combination of UX and technology.

Agile Mindset: How to Use Sprints to Streamline Projects


Keep reading to see how successful executives are achieving results in their everyday business through incorporating agile methodologies like SCRUM! The agile mindset. Before we get into the agile mindset, we need to remember that it is linked to Agile Philosophy. Agile Philosophy came from the Agile Manifesto, when a small group of people got together in 2001 to discuss their feelings about the traditional approach to project management for software development.

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Where speed, innovation, technology and strategy collide

Jeffrey Phillips

Digital transformation - a "third wave" of information technology that creates an entirely new way to capture real time data and perhaps make sense of that data on the fly, could radically change how businesses operate, how they make money and how they interact with customers, consumers and suppliers. We aren't quite certain yet how IoT, Blockchain, cryptocurrencies, artificial intelligence, robotics and other technologies will change things.

Agile Strategy – 16 Strategic Thinking Questions to Explore Disruptive Innovation


The folks at Armada Corporate Intelligence profiled a Bloomberg Businessweek story on Fanatics , the sports apparel manufacturer and marketer, in its Inside the Executive Suite. Fanatics introduced disruptive innovation to its marketplace with an agile strategy. It employs technology, focused creative teams, new manufacturing processes, and communications to remove time and waste when creating post-sporting event apparel featuring the winners and exciting story lines.

Times of change: 5 business trends to stay competitive


The following five business trends will help you stay competitive. Agile Practices. Agile practices are being used more than ever in organizations of all industries, sizes, and markets. Agile practices are approaches that were created to accelerate and improve quality in application development. Several agile methods and practices can be applied to businesses. Agility.

Technology leads, innovation exploitation is lagging

Paul Hobcraft

We are failing to leverage all we have gained from our innovation understanding over the years, in our ongoing inability to connect the innovation system through the use of technology and growing value networks, so as to provide the integration, the dedicated resource and accountability successful innovation outcomes that our customers require, one that is certainly possible, from a well-designed innovation management system if we apply the time and effort to conceive and construct it.

Digital Technology MoshPit

Gregg Fraley

New Service Offering for Digital Technology Innovation. Chicago, IL, August 1, 2018 — The MoshPit Innovation Service is an innovation project discovery service marketed by GFi (Gregg Fraley Innovation). It’s designed to uncover unlikely, but useful, combinations of technologies, products, services, trends, and insights that lead to breakthrough innovation. GFi is now offering a new version of MoshPit to discover ideas that exploit new digital technologies.

Agile Sprint: how it brings efficiency to your business


Agile practices transform business in multiple directions, providing powerful models of product and service creation, project management, and much more. In this article, you will understand what agile practices are, what benefits this approach offers to your company. You’ll also understand how Sprint’s approach, derived from Agile, can boost results. What are Agile Practices. And they are employed in areas such as IT, HR, Marketing and Sales, among others.

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Gartner EA & Technology Innovation Summit


Big corporations more and more seek ways to team up with startups to get a competitive edge and embrace the “digital native” way of working. Partnering with technology-driven startups makes corporates more agile, innovative, and able to respond quickly to market changes. The post Gartner EA & Technology Innovation Summit appeared first on.

Technology Radar: Your Go-to Platform for Technology Management


A Technology Radar maps the technology direction of an organization; the identified, selected and evaluated technologies can serve as threats or opportunities for the future of the company. The Technology Radar is the company’s go-to tool for informed technology management and strategic decision-making on which technology direction to pursue and which one to avoid. “ Why does a company need to have it’s own Technology Radar? THE WHAT.

What are the new marketing roles?


No matter what segment of the market your company operates in, marketing is experiencing a revolution right now. In this article, we will shed some light on the new roles of Marketing. Marketing far beyond customer attraction and retention. In the last five decades, Marketing has faced and accompanied very high leaps in technology, but nothing compares to the arrival of the Internet’s overwhelming power. Enjoy technology. Marketing

How agile practices can solve remote team management problems


In this article, you will reflect on the challenges of remote team management and how agile practices can help you make the transition efficiently. This can cause a generational shock; Millennials and Centennials, steeped in technology and more prone to remote work, are often misunderstood by their leaders from other generations. Agile’s best practices to manage your team remotely. Sprints are the key to managing an Agile team.

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8 insights to retain customers in the financial and insurance market


These companies are always looking to be first, occupying the forefront of their market. We will experience a series of transformations – behavioral and technological. A UX strategy is essential for a company to perform well in the market and remain competitive.

Gartner EA & Technology Innovation Summit


Big corporations more and more seek ways to team up with startups to get a competitive edge and embrace the “digital native” way of working. Partnering with technology-driven startups makes corporates more agile, innovative, and able to respond quickly to market changes. The post Gartner EA & Technology Innovation Summit appeared first on.

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Digital Disruption: In search of market leadership


Digital Disruption has had a major effect on the agendas of CEOs around the world because of domestic digital generations and because of the GAFA (Google, Amazon, Facebook and Apple), companies that have revolutionized the entire market using 100% digital solutions. Want to know more about Digital Disruption as a market practice ? Digital Disruption is a market practice that seeks to generate value on top of the obsolescence of the industrial business model.

The Transformation of IP Technology


The accelerating pace of technological advancement is both unmistakable and inexorable today. All companies, high-tech or not, need to constantly innovate and push themselves in order to maintain a competitive advantage in an age where product features and capabilities are no longer enough to differentiate a company and create lasting value. New Technologies. Modern technologies increase our ability to easily develop and deploy new products and features.

Bringing User Centered Design to the Agile Environment

Boxes and Arrows

I had worked with SCRUM before, done training with Ken Schwaber (author 1 and co-founder of the Agile Alliance) and knew a few things from experience about how to achieve some success integrating a design team within SCRUM. I am not anti-Agile although I’ve been bitten a few times and feel trepidation when I hear someone singing its praises without having much experience with it. Where did Agile come from? Agile can be thought of as a risk-management strategy.

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Tesla Is Redefining the Customer Experience

Daniel Burrus

Any time you can make the competition seem like they are offering yesterday’s features and functions, and you are offering tomorrow’s, you can accelerate growth well into the future. . The majority have embraced the idea of agility as the best way to turn rapid change into an advantage. Being agile is very important and we all should get better at it, but it is no longer enough. Technology now surrounds us.



From self-driving cars to video conferencing apps, SaaS (software-as-service) technology to intuitive chatbots and programs that automatically calculate GST and other compliance requirements in the blink of an eye, innovation has fundamentally changed the way we live and work.

Are you clear on success in 2021?

The Human Factor

and technologies will be necessary, both internally and externally? What products will be in the market? What will be our greatest competitive advantage? Green Leadership Strategic Agility Strategic Agility/Planning strategic plan strategies Using Your Brain winning

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Future-Proofing Financial Market Innovation – Fighting Digital Disruption with Digital Disruption


The term ‘Digital Disruption’ describes the situation where an existing industry is being altered by emerging digital technologies. These new technologies lead to innovations, often creating new markets and value markets that can impact the established leaders in the industry. Financial organizations of all shapes and sizes are being disrupted by small, agile, innovative and technology-oriented companies which offer convenient and efficient services.

Change Your Thinking, Improve Your Results

Daniel Burrus

Legacy Technology—Dangerous But Also Diverting. Legacy thinking has a better-known cousin—legacy technology. As you probably know, legacy technology refers to hardware and/or software that we have been using for many years and depend on, but that is not as cost efficient or productive as newer systems. Legacy technology is a major headache. But legacy technology isn’t just a problem in and of itself—it can blind leaders to the perils of legacy thinking.

Social Networks and Big Data: the best strategy for getting to know your customers


In addition to marketing, customer service is also supported by the results of this strategy. Predictive analytics is gaining popularity among marketing, sales, and competitive intelligence analysts, among others, and Big Data has a significant role to play. Agile

How to grow faster than the market average


According to McKinsey’s , across all dimensions, the most significant differences between top growers and their peers were in data and analytics, developing products and services, and company processes, such as agile work environments, cross-functional collaboration, and colocated teams . This can be achieved by the effective research into markets and competitors. . Helps identify trends to stay competitive.

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Increasing innovation focus on the end-user segments within the energy transition story

Paul Hobcraft

When you investigate and research the energy transition that is underway, the higher focus to date has been on the progress to replace fossil fuel with renewable power generation technologies. The nature of the energy landscape will require the transformation of businesses, the push to find and develop new market dynamics and embrace government policy and regulations in an orderly and planned way. Source of visual used: [link].

Chaos Learning: The Key To Mastering Uncertainty


It’s a given that The Next Economy will be driven by 10 essential technologies , some of which are already a big part of our daily lives. Still, it is imperative for leaders to understand how these technologies will shape business and society, for every organization is slowly turning into a technology company but are not acting like one. Traditional strategy thinking is about making long-term commitments that will result in competitive advantage.

Applying the Three Horizon Thinking to a Fresh Perspective of Innovation Design

Paul Hobcraft

So we have a series of questions to ask and explore based on this ‘premise’ It will be how and where a business or entities of business come together and see where people, things, and knowledge understanding that is fragmented and dispersed can be combined and from this there are the ‘seeds of a new innovation approach can emerge, where mutual value is based on the unique combination of the different technologies available.

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The Perfect Conditions for Entering A New Innovation Era in 2017

Paul Hobcraft

There is the shift to more open-sourcing, the profound shifts that technology and digital transformation is having upon all our worlds is allowing a very different “connecting” innovation to come into play. There is a time where each business has to become highly adaptive, agile, open and mutually dependent on others to deliver in this ‘connected’ world to exploit these conditions and explore the opportunities that will emerge.

Open Innovation at Bouygues – Innovating Across Business Units

Innovation Excellence

His goal is to drive competitiveness through innovation, leveraging agile methods, fostering open innovation programs, and supporting Bouygues business units in their transformation. Vincent has an extensive experience in marketing, strategy, innovation, project management, telecom and information technologies; as Marketing Manager; deputy R&D director with. Vincent Maret is corporate director Open Innovation at Bouygues Corp.

Infographic – 5 trends that will revolutionize the energy market in the next few years


Is your company aligned with the new direction that the energy market is heading towards? Energy market: the future is knocking. To win over 100% of their digital consumers, companies must become increasingly agile and innovative. We list the 5 technologies that drive energy efficiency. The 5 technologies that will revolutionize the energy market in the coming years: 1- Blockchain. Everything we hear about smart cities is powered by this technology.

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Scrum: understand how the framework can add value to your business


Ideal for increasing productivity and efficiency, the tool can be implemented in businesses from different markets. With the premise of anticipating the unpredictability within a project, through interactive cycles and regular adjustments, this agile tool ensures that the effort used and deliveries made are in balance with the goals established for the project. Adding value through Agile Mindset. Agile

Business Model Innovation – Democratizing Innovation at Scale

The Future Shapers

However, moving toward a unique business model within your industry can hold out promise for much longer-lasting sources of competitive advantage as it allows you to respond to changing needs of the industry and your customers more effectively. Different business models respond to the needs of slightly different customer segments and thus help create a superior competitive position. Business model innovation doesn’t always have to revolve around new technology.

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Swimming along a road in a flood of digital transformation

Paul Hobcraft

We need to ‘up our game’ in boldness of leadership and the totally, utterly unshakable belief in innovation, exploring new business models, grappling with all the available assets inside and outside the organization being pulled together in new digital ways, exploiting all the technologies as they ‘break’ and evolve. Firstly we do need to recognize technology is inseparable in what we do going forward.

Mapping the customer journey is the top driver for digital transformation

Paul Hobcraft

Knowing the why of your customers is something that keeps many marketing and C-level executives up at night. Back in 2014 at the time of the last survey by Altimeter, only 25% of companies undergoing some form of digital transformation had mapped the customer journey, as now 88% cited CX as the driver of change and why technology was the necessary solution. With the runway for disruptive technologies still ahead (e.g.,

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