Agile Design Thinking Marketing Roadmap 
Paul Hobcraft
JUNE 12, 2023
By adopting a composable approach, organizations can achieve greater agility, adaptability, and scalability in their innovation efforts. They can more effectively respond to market dynamics, experiment with new ideas, and integrate diverse perspectives and inputs into the innovation process.
Leapfrogging
APRIL 10, 2024
Innovation Process Insights The journey to innovation is a critical path many businesses pursue to stay ahead in today’s fast-paced market. Utilizing customer feedback loops to stay aligned with market needs. Creating an innovation roadmap that outlines short-term and long-term initiatives.
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Ecosystems4Innovating
OCTOBER 17, 2023
Within this research, I have been questioning how innovation has changed in the last ten years but, more importantly, how design thinking will adapt due to this technology and AI adoption as the avenue of future exploration. Defining co-creation and its significance is essential.
Leapfrogging
APRIL 10, 2024
They may share insights on techniques for effective ideation such as design thinking, mind mapping, and leveraging technology for collaborative brainstorming sessions. Encouraging your team to think outside the box and challenging the status quo are central themes that innovation speakers address.
Moves the Needle
MARCH 1, 2023
The memo that started it all sounds more like modern product marketing than product management, but your mileage may vary. The primary function was to serve as the bridge between Engineering and Marketing. Ken Beer was the Director of Product Management and reported into the Marketing department. I had never heard of Agile.
Paul Hobcraft
JULY 5, 2017
Innovation is advancing but most of it has been designed for a different time, the old era of stable markets, predictable solutions and having a clear sense of your competition. It is often an environment that we must encourage to become a ‘feeding frenzy’ of experimentation, learning and being adaptive, fluid and agile.
Gregg Fraley
MAY 1, 2018
You will fail with: Lean, Agile, Design Thinking, TRIZ, Stage-Gate, Osborn-Parnes CPS, KILN’s FuseTrail, or a homegrown/blended framework. Domain Knowledge, understanding your area and market, deeply. The science and the technology, and, the ever-changing market and customers. Culture is key.
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