Remove Agile Remove Disruption Remove Marketing Remove Roadmap
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Are You Doing Agile Right?

Leapfrogging

What is the Agile Innovation Process, and what are best practices, tools and online templates for teams and organizations? Today, everyone wants to be agile. It’s seen as sexy and cool to be agile, but most people don’t know what the term really means. There’s little surprise that the agile framework has taken off.

Agile 100
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Navigating the Shift from Project to Product: A Map for Success 

Planview

In the dynamic world of technology, where the pace of change is relentless and the demand for agility is non-negotiable, how do enterprises ensure they’re on the path to success? It’s a paradigm shift that promises reduced time-to-market, heightened agility, and an unwavering focus on delivering value.

Project 69
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How to be More Agile as Competitive Advantages Fade

New Markets Advisors

Facebook continues to hold nearly 20% of the digital ad market while Facebook-owned Instagram (5%), Twitter (1%), and Snapchat (1%) lag behind. It’s how to build agility into your organization such that you can adapt as the strength of those advantages diminishes. While we often prioritize the dynamic elements of agility?—?the

Agile 40
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An innovation framework that offers a formula for sustainable advantage

Paul Hobcraft

The extent of market advantage (posses distinctive advantage) to be achieved or believed needed. Plotting out the roadmap for innovations evolution. Investment x activity x focus x disruption = return on innovation expectations. Market Learning Competence (MLC) for establishing a clear awareness.

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The Rise of Product Management

Moves the Needle

The memo that started it all sounds more like modern product marketing than product management, but your mileage may vary. The primary function was to serve as the bridge between Engineering and Marketing. Ken Beer was the Director of Product Management and reported into the Marketing department. I had never heard of Agile.

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Building an Agile & Innovative Organization

Idea to Value

In recent years, more and more companies have realized the need for innovation as they’ve seen businesses all around them, and perhaps even their own business, being disrupted. To get the outcomes the executives are expecting from innovation, they’d need to build an agile organization where innovation happens at scale.

Agile 302
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Mapping the customer journey is the top driver for digital transformation

Paul Hobcraft

Knowing the why of your customers is something that keeps many marketing and C-level executives up at night. The report warns even further: Mobile is just the beginning of disruption in the customer journey. With the runway for disruptive technologies still ahead (e.g.,