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Examples of Lateral Thinking in Marketing

Destination Innovation

Brand marketing offers tremendous scope for lateral thinking. Its whole branding, messaging and advertising is posited on one ridiculously obscure piece of lateral thinking – that customers might confuse the words market and meerkat and so search for comparethemeerkat.com. How can you differentiate yourself?

Marketing 260
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Mastering the Art: Using Organizational Culture for Business Agility and Resilience

Leapfrogging

The Power of Organizational Culture Organizational culture is the bedrock upon which companies build their strategies and operational approaches. The Impact of Culture on Business Agility and Resilience Organizational culture is a powerful lever for enhancing business agility and resilience.

Agile 130
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Building an Agile & Innovative Organization

Idea to Value

To get the outcomes the executives are expecting from innovation, they’d need to build an agile organization where innovation happens at scale. As so many organizations are embarking on this journey towards becoming more innovative and agile, there’s unfortunately a lot of fake agile and innovation theater out there.

Agile 302
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Future-Proof Your Business: Building Strategies for a Disruptive World

Leapfrogging

For insights on staying ahead of the curve, consider exploring creating business strategy in a world of AI-driven rapid change. For insights on staying ahead of the curve, consider exploring creating business strategy in a world of AI-driven rapid change.

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How to Package and Price Embedded Analytics

Just by embedding analytics, application owners can charge 24% more for their product. How much value could you add? This framework explains how application enhancements can extend your product offerings. Brought to you by Logi Analytics.

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Unleash Your Teams Strategic Potential: 10 Ways to Craft the Best Business Strategies

Leapfrogging

Introduction to Strategic Thinking in Business The Importance of Strategy in a Disruptive World In today’s business environment, disruption is the new norm. With technology advancing at breakneck speeds and market dynamics shifting unpredictably, it’s crucial for you as a business leader to embrace strategic thinking.

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Driving Innovation: Proven Strategies for Fostering Team Collaboration

Leapfrogging

Importance of Team Collaboration in Today’s Workplace In the contemporary workplace, characterized by rapid technological advancements and a shift towards more agile and remote working conditions, fostering team collaboration has become indispensable. Below are pivotal strategies for nurturing team collaboration.