Agile Marketing Radical Innovation Report 
Paul Hobcraft
MARCH 27, 2018
The importance of big data, the speed of technology adoption, mobile products, digital design, and technology platforms are at the heart of innovation. It will fundamentally change the type of resources innovation requires. The whole point for innovation today is digital has altered our understanding.
Paul Hobcraft
SEPTEMBER 2, 2018
In a recent report, jointly from the World Economic Forum and McKinsey called the “ The Fourth Industrial Revolution and the factories of the future ” t hey made a number of observations. According to a recent Deloitte report: Most manufacturing lines still look a lot the same way they did 10, 20 or even 30 years ago.
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Innovation 360 Group
JUNE 9, 2020
Innovative ideas are purchased externally and often not well integrated. Difficulties with speed to market. It drives innovation to a transactional level and leads organizations to seek the perceived lower risk of acquiring new ideas vs developing them in house. Often agile development initiatives are not ‘agile’ at all.
Paul Hobcraft
MAY 18, 2016
Innovation is a learning process not to be confused with a safety procedure, both can be effectively managed and different in their treatment. Equally we have learnt innovation evolves due to this learning process and how ‘it’ interacts with customer needs. So we tend to go to default. Risk mitigation kicks in.
Paul Hobcraft
MAY 18, 2016
It can still come under the broad risk umbrella but judging innovation risk is utterly different from organizational strategic risk. Innovation is a learning process not to be confused with a safety procedure, both can be effectively managed and different. So we tend to go to default. Risk mitigation kicks in.
whataventure
DECEMBER 15, 2020
For corporates, radical innovations are, in most cases, a nice-to-have or the cherry on top of the cake. Rarely innovation projects are being prioritized over the daily business. However, especially in radical innovation projects, the customer segments are so different that it just does not make sense in most cases.
mjvinnovation
NOVEMBER 12, 2020
For many companies, innovation means taking products and services and changing them in detail: color, shape, features, size, etc. However, this form of incremental innovation alone does not work anymore in many markets. In summary, innovation is always a big challenge – it needs to be understood, first, and foremost.
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