CorporateIntel

Brands In Memoriam 2012

CorporateIntel

Here then are my top label farewells for the current calendar year: Continental Airlines : As a result of the merger between United and Continental, the marketing folks did the right thing and picked one brand to make it easier to find your tail logo on the runway. The parade of eliminated airline brands welcomes another, while customers fume with rising prices and deteriorating service.

Brands in Memoriam 2013

CorporateIntel

U S Airways is also likely to evaporate when its merger with American Airlines is completed. Amazon CEO Jeff Bezos made a spectacular impact recently when he went on 60 Minutes the day before Cyber Monday and gave us a glimpse at the future—a fleet of small delivery drones he branded Prime Air.

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Don’t Fear the Fad

CorporateIntel

People have bet against railroads, phones, airlines, television, personal computers, and even guitar bands as fads—and that was before they had customers! As an investor, can you ever know for certain if that newfangled gizmo come to market is the real deal or a fad? Let’s try it a different way—perhaps everything is a fad, until it’s proven otherwise. Bread, most likely not a fad. But organic fair-market nine-grain soft crust, probably a fad. Cars, probably not a fad.

The Ultimate Broker

CorporateIntel

This mostly customer-friendly way of doing business is now every bit as normal for us as sitting on the back side of a travel agent’s CRT monitor waiting for him to input an airline seat query into Sabre not even a full generation ago (like, when I was in college). “Uncovering hidden supply to meet pent-up demand is the magic behind some of today’s most exciting start-ups.”