Brands In Memoriam 2012
CorporateIntel
DECEMBER 18, 2012
Here then are my top label farewells for the current calendar year: Continental Airlines : As a result of the merger between United and Continental, the marketing folks did the right thing and picked one brand to make it easier to find your tail logo on the runway. The parade of eliminated airline brands welcomes another, while customers fume with rising prices and deteriorating service.
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