Airlines Change Creative Thinking Strategy 
Michael Michalko
MARCH 23, 2017
One day he and I had a discussion about creative thinking and I brought up the principle of adaptation. His system was 100 times more efficient than existing systems at the time and was subsequently employed in, of course, all air cargo delivery systems in the airline industry. • What ideas outside my field can I incorporate?
Innovation 360 Group
MAY 21, 2020
Understanding your external context and the global key drivers impacting your organization prepare you for change. In fact, thinking much more broadly produces the most value. PESTLED illuminates current influences, but more importantly, it alerts you to rapidly approaching changes and market dynamics across industries.
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BrainZooming
JANUARY 9, 2018
If I know you there’s a long, long, long-term strategy. What I’d also like to do is investigate: can we sell this to an airline? It could be any one of those, or it could be something I haven’t even thought of, because everything’s changing. EAG: Where are you now in the process? What do you have happening next? VH: There is.
Rmukesh Gupta
MARCH 3, 2017
People do not accept change well,” Mr. Sadow said, recalling the many months he spent rolling his prototype bag on sales calls to department stores in New York and elsewhere. She also prescribes ways that we can not only overcome our own bias against creativity, but also help people around us to overcome their bias against creativity.
BrainZooming
NOVEMBER 14, 2018
I was standing in line at the Baltimore airport, about to board an earlier-than-planned Southwest Airlines flight through Chicago on my way back home. I see three take-aways from this story: The benefit of creative structure to generate LOTS of ideas, because the winner may be cool product name number eighty-three.
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