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KLM Royal Dutch Airlines Launches "Fly Responsibly" Program

Rebel & Reason

However, KLM Royal Dutch Airlines is proving that it is possible to slay larger, globally recognized monsters – even if the organization itself is an inherent part of the problem. Of course, KLM Royal Dutch Airlines recognizes that, sometimes, flights are necessary.

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Internal Branding Strategy – 3 Ways to Be Smarter than United Airlines

BrainZooming

The folks at Armada Corporate Intelligence offered an internal branding strategy take on the United Airlines woes, offering strategic thinking questions you can ask and answer to improve your brand’s resiliency and avoid brand crises. 3 Ways Your Internal Branding Strategy Can Be Smarter than United Airlines.

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The Sky’s the Limit with Open Innovation

IdeaConnection

As part of its efforts to innovate and maintain a leading position in its market Singapore Airlines (SIA) is ramping up its open innovation endeavors. Staff will be encouraged to participate in a variety of digital projects and they will also be supported through digital training, such as courses in digital innovation.

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Why Do Entrepreneurs Keep Entering Highly Unprofitable Industries?

Michael Roberto

Source: New York Times During the early days of my strategy courses, we often learn about Porter's five forces as a tool for evaluating industry structure. We often examine industriest at the extreme - either highly profitable (such as pharma) or highly unprofitable (such as airlines or fitness centers). He says it's quite easy.

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Visionary Thinking: How Leaders Shape the Future

Phil McKinney

A unique sense of fulfillment and inspiration comes from envisioning a brighter future and charting the course toward it. Sir Richard Branson (Virgin Group): Sir Richard Branson, founder of Virgin Group, exemplifies visionary thinking with his diverse ventures, from airlines to space travel.

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Overcoming fixedness before being locked in amber

Jeffrey Phillips

There are opportunities to innovate new products and services, of course, but also new channels and new business models. Paul Hobcraft and I have been writing about the opportunities that are available in entire platforms and ecosystems , and these of course create in turn new opportunities.

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Practicing for an emerging future

Jeffrey Phillips

Of course not. But globalization, trade, interconnected airlines, access to education and travel means that what were once local outbreaks, easily controlled and perhaps quarantined, now spread exceptionally quickly. Consider that Thomas Watson, the CEO of IBM thought the total market for computers in the world was about 5 machines.