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Internal Branding Strategy – 3 Ways to Be Smarter than United Airlines

BrainZooming

The folks at Armada Corporate Intelligence offered an internal branding strategy take on the United Airlines woes, offering strategic thinking questions you can ask and answer to improve your brand’s resiliency and avoid brand crises. 3 Ways Your Internal Branding Strategy Can Be Smarter than United Airlines.

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Overcoming fixedness before being locked in amber

Jeffrey Phillips

Or, as I'll explore below, we give into a perspective that suggests that many issues, conventions, regulations and cultures are fixed, unable to move. The reason these outsiders can so easily disrupt an existing industry is because they haven't been paying homage to the conventions and cultures that built the industry or market.

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Building the innovation stack

Paul Hobcraft

The aim was to build an innovative solution that both disrupted the status quo and created a huge barrier to entry for competitors who might attempt to copy it. Examples like IKEA, Square (Jim McKelvey’s solution), and Southwest Airlines are credited with creating innovation stacks. Arguably this was more for a startup.

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Building a Business Case for Innovation Management – Why Now?

Qmarkets

While disruptive periods like this can be incredibly damaging, you only have to look at the companies founded during previous recessions to see that a crisis can also create many opportunities. Casualties of Innovation Complacency The disruption caused by the Covid-19 pandemic has forced all companies to act.

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Building a Business Case for Innovation Management – Why Now?

Qmarkets

While disruptive periods like this can be incredibly damaging, you only have to look at the companies founded during previous recessions to see that a crisis can also create many opportunities. Casualties of Innovation Complacency The disruption caused by the Covid-19 pandemic has forced all companies to act.

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Coopetition

CREATORS

You can read part one HERE ** Do you remember who invented the liquid crystal display (LCD) back in 2003 that disrupted a whole industry and thereby brought the era of traditional tube televisions to an end? They partnered with Lufthansa Systems, Boeing and Gate Group to create innovative solutions for the whole airline-industry.

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Collaboration in the Time of the Coronavirus: How to Innovate Effectively During a Crisis

Qmarkets

Leverage Collective Intelligence to Support Business Contingency It is becoming increasingly clear that the COVID-19 pandemic will result in one of the most disruptive economic episodes of our generation. Qmarkets is 100% committed to helping your enterprise achieve this, regardless of the specific challenges you are currently facing.