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Internal Branding Strategy – 3 Ways to Be Smarter than United Airlines

BrainZooming

The folks at Armada Corporate Intelligence offered an internal branding strategy take on the United Airlines woes, offering strategic thinking questions you can ask and answer to improve your brand’s resiliency and avoid brand crises. 3 Ways Your Internal Branding Strategy Can Be Smarter than United Airlines.

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Overcoming fixedness before being locked in amber

Jeffrey Phillips

Or, as I'll explore below, we give into a perspective that suggests that many issues, conventions, regulations and cultures are fixed, unable to move. The reason these outsiders can so easily disrupt an existing industry is because they haven't been paying homage to the conventions and cultures that built the industry or market.

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Building a Business Case for Innovation Management – Why Now?

Qmarkets

While disruptive periods like this can be incredibly damaging, you only have to look at the companies founded during previous recessions to see that a crisis can also create many opportunities. Casualties of Innovation Complacency The disruption caused by the Covid-19 pandemic has forced all companies to act.

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Building a Business Case for Innovation Management – Why Now?

Qmarkets

While disruptive periods like this can be incredibly damaging, you only have to look at the companies founded during previous recessions to see that a crisis can also create many opportunities. Casualties of Innovation Complacency The disruption caused by the Covid-19 pandemic has forced all companies to act.

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Coopetition

CREATORS

You can read part one HERE ** Do you remember who invented the liquid crystal display (LCD) back in 2003 that disrupted a whole industry and thereby brought the era of traditional tube televisions to an end? As a result, they reached the two top ranks in TV market and increased their value tremendously. Samsung and Sony?—?both

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Collaboration in the Time of the Coronavirus: How to Innovate Effectively During a Crisis

Qmarkets

Leverage Collective Intelligence to Support Business Contingency It is becoming increasingly clear that the COVID-19 pandemic will result in one of the most disruptive economic episodes of our generation. The tool presents an invaluable way to get ahead of the curve when it comes to market trends and reprioritizations.

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Crowdsourcing Internal Innovation

Collective Innovation

Product Innovation : Creates a difference with an existing product line and existing market, usually through features. Line extensions are one of the most common types for companies in a mature market. Experiential : In markets where most offerings are the same you can create a difference through the experience.