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Internal Branding Strategy – 3 Ways to Be Smarter than United Airlines

BrainZooming

The folks at Armada Corporate Intelligence offered an internal branding strategy take on the United Airlines woes, offering strategic thinking questions you can ask and answer to improve your brand’s resiliency and avoid brand crises. 3 Ways Your Internal Branding Strategy Can Be Smarter than United Airlines.

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Herb Kelleher's Legacy at Southwest Airlines: 5 Important Lessons

Michael Roberto

Source: Southwest Airlines Yesterday, Southwest Airlines co-founder and long-time CEO Herb Kelleher died at age 87. What can we learn from Kelleher’s leadership at Southwest? Here are five simple, yet powerful, lessons that come to mind as I reflect on the Kelleher era at the airline: Make tradeoffs. Think systemically.

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Four Mind-Bending Business Models to Shake Up 2016

Leapfrogging

Culture Flaunting – Use Internal Culture to Create External Differentiation. In 2016, even more companies will turn inwards to insure their organization and culture is something to flaunt, rather than hide. Over time, the program learns the user’s response habits, and tailors future suggestions.

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Four Mind-Bending Business Models to Shake Up 2016

Leapfrogging

Culture Flaunting – Use Internal Culture to Create External Differentiation. In 2016, even more companies will turn inwards to insure their organization and culture is something to flaunt, rather than hide. Over time, the program learns the user’s response habits, and tailors future suggestions.

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Building the innovation stack

Paul Hobcraft

Our approach today is to reduce complexity as early as possible and make decisions perhaps too early; we often stop the additional learning by further probing and gathering. Examples like IKEA, Square (Jim McKelvey’s solution), and Southwest Airlines are credited with creating innovation stacks.

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What is Digital Transformation in Business and Why is it Important?

Moves the Needle

Digital products in the hands of customers, such as banking, airline or music apps, represent the last piece of the digitization puzzle since many of the back-end systems and processes became computerized over the last several decades. Digital transformation is just as much about changing the company culture as it is about the technology.

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Cutting Complexity with Lisa Bodell of Futurethink

InnovationManagement

In this episode, Lisa and Mark reconvene to share more essential tools for leaders and teams to simplify their work environment from her second book, Why Simple Wins , they explore insights into how companies like SAP, Southwest Airlines and Syngenta are putting simplification principles into action.