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Internal Branding Strategy – 3 Ways to Be Smarter than United Airlines

BrainZooming

The folks at Armada Corporate Intelligence offered an internal branding strategy take on the United Airlines woes, offering strategic thinking questions you can ask and answer to improve your brand’s resiliency and avoid brand crises. 3 Ways Your Internal Branding Strategy Can Be Smarter than United Airlines.

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Changing Culture: Speaking Up at Boeing

Michael Roberto

Source: Wikipedia Julie Johnsson wrote a story for Bloomberg this week about the attempted cultural transformation at Boeing. The article focuses on efforts led by Chief Aerospace Safety Officer Michael Delaney to transform the culture and improve problem detection in the manufacturing and engineering operations at the firm.

Culture 26
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When Software Can’t Change the Laws of Physics (or Leadership)

Mills-Scofield

And certainly, proactively notifying airlines and pilots that new training was required should have been a no-brainer. And I mean Leadership, not "Management Plus" , from those leading the various physical, hardware, software, etc. What do the assumptions imply for your employees, your culture, your customers? Are you sure?

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Building a Business Case for Innovation Management – Why Now?

Qmarkets

In my personal experience as Qmarkets’ VP of Product and Customer Success, and inspired by dozens of our leading customers, I have a deep belief that innovation management should not be viewed as a luxury, but as a strategic means of placing your business in the best possible position to navigate times of crisis.

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Building a Business Case for Innovation Management – Why Now?

Qmarkets

In my personal experience as Qmarkets’ VP of Product and Customer Success, and inspired by dozens of our leading customers, I have a deep belief that innovation management should not be viewed as a luxury, but as a strategic means of placing your business in the best possible position to navigate times of crisis.

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Four Mind-Bending Business Models to Shake Up 2016

Leapfrogging

Culture Flaunting – Use Internal Culture to Create External Differentiation. Who knew people cared so much about Amazon’s highly paid developers, marketers and middle managers featured in the New York Time’s controversial exposé. Warmth Index points were accumulated when users scanned QR codes at scattered locations.

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Four Mind-Bending Business Models to Shake Up 2016

Leapfrogging

Culture Flaunting – Use Internal Culture to Create External Differentiation. Who knew people cared so much about Amazon’s highly paid developers, marketers and middle managers featured in the New York Time’s controversial exposé. Warmth Index points were accumulated when users scanned QR codes at scattered locations.