BrainZooming
APRIL 21, 2017
The folks at Armada Corporate Intelligence offered an internal branding strategy take on the United Airlines woes, offering strategic thinking questions you can ask and answer to improve your brand’s resiliency and avoid brand crises. 3 Ways Your Internal Branding Strategy Can Be Smarter than United Airlines.
Leapfrogging
MARCH 20, 2019
“Decoupling” the value chain is the next big strategy for digital innovation and business models. Digital disruption isn’t just about the internet or mobile technology. Teixeira’s thinking closely matches what I’ve been exploring in my other articles on disruption across industries like packaging , manufacturing , safety , and travel.
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Daniel Burrus
MARCH 1, 2023
Southwest Airlines has a notable history with both intrapreneurship and solving both internal and external company pain points creatively. But at Southwest Airlines, an internal employee named Marty Cobbs decided to take passengers by surprise by livening up the safety instructions with humor.
Michael Roberto
SEPTEMBER 29, 2017
Travelers in my area have been enjoying incredibly low fare trips to Europe on Norwegian Airlines. The Wall Street Journal's Heard on the Street column has some doubts : The airline operates a very different growth model to tried and tested low-cost carriers such as Southwest Airlines Co. in the U.S. and Ryanair in Europe.
Daniel Burrus
AUGUST 19, 2020
A few more similarly accelerating technology Hard Trends that increase in-person trust are contact-less kiosks for self-service in retail stores, and hotel and airline check-in using facial recognition and/or voice and smartphone. With that said, make sure you put elevated trust at the center of your reopening strategy.
Daniel Burrus
JULY 17, 2019
For example, Delta Airlines’ entire fleet in the United States was temporarily grounded because of computer problems—the second shutdown over a period of six months also shutting down the carrier’s website and mobile apps. Many organizations can point to business principles, strategies and other ways of thinking that underscored success.
BrainZooming
DECEMBER 8, 2015
The “Inside the Executive Suite” article from Armada Corporate Intelligence profiled an intriguing innovation strategy example within a regulated industry. The Armada article highlights six ways to formulate innovation strategy in a regulated environment, including the approach JetBlue is taking. A shadow innovation strategy.
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